SEOUL COMMERCIAL AREA

남대문시장(자유상가) 전통시장

중구회현동· Area 78,068 m² · Area code 3130024 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

섬유제품 2025 Q4 · Seoul data

Estimated sales (quarter)₩982.5M▲ +31.6% YoY
Stores47▲ +4.4% YoY
Sales per store₩20.9M▲ +26.0% YoY

Reading this area Estimated sales rose 31.6% from a year earlier while stores were up 4.4%, so sales per store also rose 26.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +114.8%
Stores▲ +2.2%
Sales per store▲ +110.2%
Market size
Estimated sales (quarter)
₩982.5M
vs 2024Q4
+31.6%
Estimated transactions
8,077
Per-store economics
Estimated sales per store
₩20.9M
vs a year ago
+26.0%
Per transaction
₩122K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩438.3M – ₩982.5M
20212022202320242025
₩457.4M₩982.5M
Stores45 – 47
20212022202320242025
4647
Sales per store₩9.5M – ₩21.7M
20212022202320242025
₩9.9M₩20.9M
Openings0 – 1
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +31.6%, stores YoY +4.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
47
vs a year ago
+4.4%
Franchise share
0% (0/47)
Movement
Openings (rate)
1 (2%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩707.1M₩982.5M
Stores 2024 Q1 → 2025 Q4
4647
Sales per store 2024 Q1 → 2025 Q4
₩15.4M₩20.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1441%
  • 14–1735%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s10%
  • 40s5%
  • 50s25%
  • 60+59%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon23%
  • Tue14%
  • Wed11%
  • Thu14%
  • Fri11%
  • Sat25%
  • Sun2%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩982.5M+31.6%47+4.4%₩20.9M+26.0%100%Growing
2025Q3₩715M+2.6%46+2.2%₩15.5M+0.4%000%Mixed
2025Q2₩829.3M-12.6%46+2.2%₩18M-14.5%000%Mixed
2025Q1₩742.5M+5.0%460.0%₩16.1M+5.0%100%Growing
2024Q4₩746.6M+14.6%45-2.2%₩16.6M+17.2%000%Growing
2024Q3₩696.8M+35.8%45-2.2%₩15.5M+38.8%000%Growing
2024Q2₩948.4M+33.0%450.0%₩21.1M+33.0%010%Growing
2024Q1₩707.1M+17.5%46+2.2%₩15.4M+15.0%000%Growing
2023Q4₩651.3M-33.4%46+2.2%₩14.2M-34.8%000%Mixed
2023Q3₩513.1M-40.0%460.0%₩11.2M-40.0%100%Mixed
2023Q2₩713M+0.9%45-2.2%₩15.8M+3.2%000%Mixed
2023Q1₩601.6M+37.3%45-2.2%₩13.4M+40.3%000%Growing
2022Q4₩977.4M+36.7%45-2.2%₩21.7M+39.7%120%Growing
2022Q3₩855.3M+91.5%460.0%₩18.6M+91.5%000%Growing
2022Q2₩706.4M+47.4%460.0%₩15.4M+47.4%000%Growing
2022Q1₩438.3M-4.2%460.0%₩9.5M-4.2%110%Mixed
2021Q4₩715.1M46₩15.5M110%
2021Q3₩446.7M46₩9.7M000%
2021Q2₩479.4M46₩10.4M000%
2021Q1₩457.4M46₩9.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.