SEOUL COMMERCIAL AREA

남대문시장(자유상가) 전통시장

중구회현동· Area 78,068 m² · Area code 3130024 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,370.3M▲ +5.3% YoY
Stores66±0.0% YoY
Sales per store₩51.1M▲ +5.3% YoY

Reading this area Estimated sales rose 5.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 5.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +7.9%
Stores▼ -5.7%
Sales per store▲ +14.5%
Market size
Estimated sales (quarter)
₩3,370.3M
vs 2024Q4
+5.3%
Estimated transactions
26,552
Per-store economics
Estimated sales per store
₩51.1M
vs a year ago
+5.3%
Per transaction
₩127K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,462.1M – ₩4,071.3M
20212022202320242025
₩3,122.6M₩3,370.3M
Stores63 – 70
20212022202320242025
7066
Sales per store₩38.5M – ₩63.6M
20212022202320242025
₩44.6M₩51.1M
Openings0 – 3
20212022202320242025
10
Closings0 – 3
20212022202320242025
30
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
66
vs a year ago
0.0%
Franchise share
0% (0/66)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,462.1M₩3,370.3M
Stores 2024 Q1 → 2025 Q4
6466
Sales per store 2024 Q1 → 2025 Q4
₩38.5M₩51.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1430%
  • 14–1751%
  • 17–2110%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s18%
  • 40s24%
  • 50s22%
  • 60+33%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon24%
  • Tue18%
  • Wed14%
  • Thu17%
  • Fri12%
  • Sat15%
  • Sun0%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,370.3M+5.3%660.0%₩51.1M+5.3%000%Growing
2025Q3₩3,146.8M+15.1%66+1.5%₩47.7M+13.4%100%Growing
2025Q2₩3,218.8M-6.9%65-3.0%₩49.5M-4.0%010%Mixed
2025Q1₩2,745.9M+11.5%66+3.1%₩41.6M+8.1%000%Growing
2024Q4₩3,202.1M-10.9%66+4.8%₩48.5M-14.9%100%Possible crowding
2024Q3₩2,734M-1.2%65+3.2%₩42.1M-4.3%020%Possible crowding
2024Q2₩3,457.9M-5.7%67+4.7%₩51.6M-9.9%300%Possible crowding
2024Q1₩2,462.1M-34.0%640.0%₩38.5M-34.0%100%Mixed
2023Q4₩3,592.8M+11.9%63-1.6%₩57M+13.7%110%Growing
2023Q3₩2,768.3M-32.0%63-1.6%₩43.9M-30.9%010%Mixed
2023Q2₩3,665.8M-7.8%64-3.0%₩57.3M-4.9%000%Shrinking
2023Q1₩3,730.3M+15.7%64-3.0%₩58.3M+19.3%000%Mixed
2022Q4₩3,209.9M-11.4%64-5.9%₩50.2M-5.9%000%Shrinking
2022Q3₩4,071.3M+25.7%64-5.9%₩63.6M+33.5%020%Mixed
2022Q2₩3,976.3M+25.0%66-4.3%₩60.2M+30.6%110%Mixed
2022Q1₩3,223.6M+3.2%66-5.7%₩48.8M+9.5%020%Mixed
2021Q4₩3,623.6M68₩53.3M110%
2021Q3₩3,239.9M68₩47.6M010%
2021Q2₩3,182.1M69₩46.1M010%
2021Q1₩3,122.6M70₩44.6M130%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.