SEOUL COMMERCIAL AREA

남대문시장(자유상가) 전통시장

중구회현동· Area 78,068 m² · Area code 3130024 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩86.8M▲ +109.1% YoY
Stores3±0.0% YoY
Sales per store₩28.9M▲ +109.1% YoY

Reading this area Estimated sales rose 109.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 109.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2022 Q1 → 2025 Q4
Estimated sales▲ +524.5%
Stores±0.0%
Sales per store▲ +524.5%
Market size
Estimated sales (quarter)
₩86.8M
vs 2024Q4
+109.1%
Estimated transactions
2,709
Per-store economics
Estimated sales per store
₩28.9M
vs a year ago
+109.1%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩13.9M – ₩96M
20212022202320242025
₩86.8M
Stores2 – 3
20212022202320242025
23
Sales per store₩4.6M – ₩32M
20212022202320242025
₩28.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 33%
20212022202320242025
0%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +109.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩24.5M₩86.8M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩8.2M₩28.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1429%
  • 14–1726%
  • 17–2140%
  • 21–245%
Age
  • 10s1%
  • 20s16%
  • 30s38%
  • 40s20%
  • 50s12%
  • 60+13%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon13%
  • Tue12%
  • Wed17%
  • Thu3%
  • Fri13%
  • Sat25%
  • Sun17%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩86.8M+109.1%30.0%₩28.9M+109.1%0033%Growing
2025Q3₩85M-11.4%30.0%₩28.3M-11.4%0033%Mixed
2025Q2₩96M+76.3%30.0%₩32M+76.3%0033%Growing
2025Q1₩70.6M+188.0%30.0%₩23.5M+188.0%0033%Growing
2024Q4₩41.5M+52.9%30.0%₩13.8M+52.9%0033%Growing
2024Q3₩96M+334.3%30.0%₩32M+334.3%0033%Growing
2024Q2₩54.4M+85.8%30.0%₩18.1M+85.8%0033%Growing
2024Q1₩24.5M+66.6%30.0%₩8.2M+66.6%0033%Growing
2023Q4₩27.1M+37.6%30.0%₩9M+37.6%0033%Growing
2023Q3₩22.1M+34.4%30.0%₩7.4M+34.4%0033%Growing
2023Q2₩29.3M+52.0%30.0%₩9.8M+52.0%1033%Growing
2023Q1₩14.7M+5.9%30.0%₩4.9M+5.9%000%Growing
2022Q4₩19.7M3+50.0%₩6.6M000%
2022Q3₩16.4M3+50.0%₩5.5M000%
2022Q2₩19.3M3+50.0%₩6.4M000%
2022Q1₩13.9M3+50.0%₩4.6M100%
2021Q42000%
2021Q32000%
2021Q22000%
2021Q12000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.