SEOUL COMMERCIAL AREA

남대문시장(자유상가) 전통시장

중구회현동· Area 78,068 m² · Area code 3130024 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩13,095.4M▼ -3.5% YoY
Stores49▼ -2.0% YoY
Sales per store₩267.3M▼ -1.6% YoY

Reading this area Against a year earlier, estimated sales -3.5%, stores -2.0% and sales per store -1.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1.4%
Stores▼ -18.3%
Sales per store▲ +24.1%
Market size
Estimated sales (quarter)
₩13,095.4M
vs 2024Q4
-3.5%
Estimated transactions
449,830
Per-store economics
Estimated sales per store
₩267.3M
vs a year ago
-1.6%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩10,161.4M – ₩17,983.1M
20212022202320242025
₩12,918.9M₩13,095.4M
Stores49 – 60
20212022202320242025
6049
Sales per store₩175.2M – ₩310.1M
20212022202320242025
₩215.3M₩267.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 4
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.5%, stores YoY -2.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
49
vs a year ago
-2.0%
Franchise share
0% (0/49)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩13,134.4M₩13,095.4M
Stores 2024 Q1 → 2025 Q4
5349
Sales per store 2024 Q1 → 2025 Q4
₩247.8M₩267.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1440%
  • 14–1741%
  • 17–217%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s8%
  • 40s16%
  • 50s13%
  • 60+62%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon20%
  • Tue19%
  • Wed18%
  • Thu15%
  • Fri14%
  • Sat14%
  • Sun1%
Gender
  • Male30%
  • Female70%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩13,095.4M-3.5%49-2.0%₩267.3M-1.6%000%Mixed
2025Q3₩11,290M+2.2%49-3.9%₩230.4M+6.3%020%Possible recovery
2025Q2₩11,613.6M+4.6%510.0%₩227.7M+4.6%100%Growing
2025Q1₩14,014.1M+6.7%50-5.7%₩280.3M+13.1%000%Mixed
2024Q4₩13,576.8M-4.0%50-3.8%₩271.5M-0.1%010%Shrinking
2024Q3₩11,050.2M-3.5%51-5.6%₩216.7M+2.2%110%Shrinking
2024Q2₩11,103.4M-13.7%51-3.8%₩217.7M-10.4%240%Shrinking
2024Q1₩13,134.4M+5.5%53-3.6%₩247.8M+9.5%100%Mixed
2023Q4₩14,139.4M+0.9%52-8.8%₩271.9M+10.6%020%Possible recovery
2023Q3₩11,451.2M+11.6%54-6.9%₩212.1M+19.9%100%Mixed
2023Q2₩12,873.4M-7.4%53-8.6%₩242.9M+1.3%020%Shrinking
2023Q1₩12,449.6M+20.9%55-5.2%₩226.4M+27.4%020%Mixed
2022Q4₩14,011.1M-22.1%57-1.7%₩245.8M-20.7%010%Mixed
2022Q3₩10,259.9M+1.0%580.0%₩176.9M+1.0%000%Mixed
2022Q2₩13,902.3M+23.2%58-1.7%₩239.7M+25.3%000%Growing
2022Q1₩10,301.3M-20.3%58-3.3%₩177.6M-17.5%000%Shrinking
2021Q4₩17,983.1M58₩310.1M000%
2021Q3₩10,161.4M58₩175.2M010%
2021Q2₩11,287.4M59₩191.3M120%
2021Q1₩12,918.9M60₩215.3M020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.