SEOUL COMMERCIAL AREA

방학동도깨비시장 전통시장

도봉구방학2동· Area 42,546 m² · Area code 3130148 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩865.1M▲ +3.5% YoY
Stores19▲ +11.8% YoY
Sales per store₩45.5M▼ -7.4% YoY

Reading this area Estimated sales rose 3.5% from a year earlier, but stores rose 11.8%. The market grew, yet stores grew faster, so sales per store fell 7.4%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +12.1%
Stores▼ -24.0%
Sales per store▲ +47.5%
Market size
Estimated sales (quarter)
₩865.1M
vs 2024Q4
+3.5%
Estimated transactions
43,742
Per-store economics
Estimated sales per store
₩45.5M
vs a year ago
-7.4%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩435M – ₩871.4M
20212022202320242025
₩771.8M₩865.1M
Stores17 – 26
20212022202320242025
2519
Sales per store₩20.7M – ₩49.2M
20212022202320242025
₩30.9M₩45.5M
Openings0 – 3
20212022202320242025
11
Closings0 – 5
20212022202320242025
00
Franchise share0% – 11%
20212022202320242025
0%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.5%, stores YoY +11.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+11.8%
Franchise share
5% (1/19)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩702.7M₩865.1M
Stores 2024 Q1 → 2025 Q4
1819
Sales per store 2024 Q1 → 2025 Q4
₩39M₩45.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–117%
  • 11–1434%
  • 14–1725%
  • 17–2126%
  • 21–247%
Age
  • 10s0%
  • 20s3%
  • 30s9%
  • 40s14%
  • 50s25%
  • 60+49%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon16%
  • Tue13%
  • Wed13%
  • Thu13%
  • Fri17%
  • Sat18%
  • Sun11%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩865.1M+3.5%19+11.8%₩45.5M-7.4%105%Competition inflow
2025Q3₩845M-3.0%18-5.3%₩46.9M+2.4%006%Shrinking
2025Q2₩863.4M+7.4%18-5.3%₩48M+13.4%106%Mixed
2025Q1₩788.3M+12.2%17-5.6%₩46.4M+18.8%006%Mixed
2024Q4₩835.6M+9.8%17-5.6%₩49.2M+16.2%026%Mixed
2024Q3₩871.4M+9.2%19+5.6%₩45.9M+3.5%005%Growing
2024Q2₩803.8M+41.2%19-5.0%₩42.3M+48.6%225%Mixed
2024Q1₩702.7M+61.5%18-14.3%₩39M+88.5%1111%Mixed
2023Q4₩761.2M+23.1%18-14.3%₩42.3M+43.6%0011%Mixed
2023Q3₩797.9M+43.8%18-14.3%₩44.3M+67.8%1311%Mixed
2023Q2₩569.3M+11.7%20-9.1%₩28.5M+22.8%3310%Mixed
2023Q1₩435M-39.8%21-19.2%₩20.7M-25.4%005%Shrinking
2022Q4₩618.5M-27.3%21-16.0%₩29.5M-13.5%115%Shrinking
2022Q3₩554.8M-28.9%21-16.0%₩26.4M-15.4%115%Shrinking
2022Q2₩509.8M-32.9%22-8.3%₩23.2M-26.8%150%Shrinking
2022Q1₩722.1M-6.4%26+4.0%₩27.8M-10.0%100%Possible crowding
2021Q4₩851.2M25₩34M000%
2021Q3₩780.6M25₩31.2M100%
2021Q2₩759.5M24₩31.6M120%
2021Q1₩771.8M25₩30.9M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.