SEOUL COMMERCIAL AREA

외대앞역 1번 골목상권

동대문구이문1동· Area 98,625 m² · Area code 3110220 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩465.7M▼ -4.6% YoY
Stores9±0.0% YoY
Sales per store₩51.7M▼ -4.6% YoY

Reading this area Against a year earlier, estimated sales -4.6%, stores 0.0% and sales per store -4.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +98.9%
Stores±0.0%
Sales per store▲ +98.9%
Market size
Estimated sales (quarter)
₩465.7M
vs 2024Q4
-4.6%
Estimated transactions
27,430
Per-store economics
Estimated sales per store
₩51.7M
vs a year ago
-4.6%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩213.5M – ₩523.1M
20212022202320242025
₩234.2M₩465.7M
Stores7 – 9
20212022202320242025
99
Sales per store₩24.4M – ₩58.1M
20212022202320242025
₩26M₩51.7M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share22% – 38%
20212022202320242025
22%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
33% (3/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩450.7M₩465.7M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩50.1M₩51.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–1430%
  • 14–1717%
  • 17–2140%
  • 21–2411%
Age
  • 10s3%
  • 20s46%
  • 30s14%
  • 40s14%
  • 50s18%
  • 60+6%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon13%
  • Tue16%
  • Wed16%
  • Thu16%
  • Fri14%
  • Sat12%
  • Sun13%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩465.7M-4.6%90.0%₩51.7M-4.6%0033%Mixed
2025Q3₩405.4M+19.9%90.0%₩45M+19.9%0033%Growing
2025Q2₩466.4M-5.8%90.0%₩51.8M-5.8%1133%Mixed
2025Q1₩366.9M-18.6%90.0%₩40.8M-18.6%0033%Mixed
2024Q4₩488.2M-6.7%90.0%₩54.2M-6.7%0033%Mixed
2024Q3₩338.1M-22.3%90.0%₩37.6M-22.3%0033%Mixed
2024Q2₩495.3M-1.5%90.0%₩55M-1.5%0033%Mixed
2024Q1₩450.7M+1.5%90.0%₩50.1M+1.5%0033%Mixed
2023Q4₩523.1M+9.3%90.0%₩58.1M+9.3%0033%Growing
2023Q3₩435.2M+25.1%9+12.5%₩48.4M+11.2%0033%Growing
2023Q2₩502.7M+54.1%9+12.5%₩55.9M+37.0%0033%Growing
2023Q1₩444.1M+108.1%9+12.5%₩49.3M+84.9%0033%Growing
2022Q4₩478.5M+88.0%9+28.6%₩53.2M+46.2%2133%Growing
2022Q3₩347.8M+58.2%8-11.1%₩43.5M+77.9%3238%Mixed
2022Q2₩326.2M+35.4%8-11.1%₩40.8M+52.3%0025%Mixed
2022Q1₩213.5M-8.9%8-11.1%₩26.7M+2.5%1025%Shrinking
2021Q4₩254.5M7₩36.4M0229%
2021Q3₩219.9M9₩24.4M0022%
2021Q2₩241M9₩26.8M0022%
2021Q1₩234.2M9₩26M0022%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.