SEOUL COMMERCIAL AREA

외대앞역 1번 골목상권

동대문구이문1동· Area 98,625 m² · Area code 3110220 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩381M▲ +6.1% YoY
Stores15▲ +15.4% YoY
Sales per store₩25.4M▼ -8.1% YoY

Reading this area Estimated sales rose 6.1% from a year earlier, but stores rose 15.4%. The market grew, yet stores grew faster, so sales per store fell 8.1%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +38.4%
Stores±0.0%
Sales per store▲ +38.4%
Market size
Estimated sales (quarter)
₩381M
vs 2024Q4
+6.1%
Estimated transactions
18,004
Per-store economics
Estimated sales per store
₩25.4M
vs a year ago
-8.1%
Per transaction
₩21K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩266.3M – ₩455M
20212022202320242025
₩275.3M₩381M
Stores13 – 16
20212022202320242025
1515
Sales per store₩18.4M – ₩29.5M
20212022202320242025
₩18.4M₩25.4M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
10
Franchise share0% – 8%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.1%, stores YoY +15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+15.4%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩323.5M₩381M
Stores 2024 Q1 → 2025 Q4
1615
Sales per store 2024 Q1 → 2025 Q4
₩20.2M₩25.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–1434%
  • 14–1716%
  • 17–2143%
  • 21–244%
Age
  • 10s2%
  • 20s32%
  • 30s20%
  • 40s17%
  • 50s22%
  • 60+8%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon14%
  • Tue14%
  • Wed16%
  • Thu14%
  • Fri15%
  • Sat16%
  • Sun12%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩381M+6.1%15+15.4%₩25.4M-8.1%000%Competition inflow
2025Q3₩341.1M+14.8%15+7.1%₩22.7M+7.1%100%Growing
2025Q2₩383.5M-5.1%14-6.7%₩27.4M+1.6%000%Shrinking
2025Q1₩310.7M-4.0%14-12.5%₩22.2M+9.8%210%Shrinking
2024Q4₩359.2M-5.6%13-18.8%₩27.6M+16.2%010%Shrinking
2024Q3₩297.2M-8.2%140.0%₩21.2M-8.2%010%Mixed
2024Q2₩404.3M-11.1%15-6.3%₩27M-5.2%010%Shrinking
2024Q1₩323.5M-8.2%16+6.7%₩20.2M-13.9%000%Possible crowding
2023Q4₩380.5M-7.8%16+14.3%₩23.8M-19.3%200%Possible crowding
2023Q3₩323.7M+1.3%14+7.7%₩23.1M-5.9%130%Possible crowding
2023Q2₩455M+26.9%16+14.3%₩28.4M+11.1%110%Growing
2023Q1₩352.4M+32.4%15+15.4%₩23.5M+14.7%107%Growing
2022Q4₩412.7M+30.2%140.0%₩29.5M+30.2%107%Growing
2022Q3₩319.6M+9.7%13-7.1%₩24.6M+18.1%018%Mixed
2022Q2₩358.4M+3.5%140.0%₩25.6M+3.5%317%Growing
2022Q1₩266.3M-3.3%13-13.3%₩20.5M+11.6%010%Shrinking
2021Q4₩317M14₩22.6M000%
2021Q3₩291.4M14₩20.8M000%
2021Q2₩346.3M14₩24.7M010%
2021Q1₩275.3M15₩18.4M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.