SEOUL COMMERCIAL AREA

외대앞역 1번 골목상권

동대문구이문1동· Area 98,625 m² · Area code 3110220 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩168.4M▼ -20.2% YoY
Stores6±0.0% YoY
Sales per store₩28.1M▼ -20.2% YoY

Reading this area Against a year earlier, estimated sales -20.2%, stores 0.0% and sales per store -20.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +28.8%
Stores▼ -14.3%
Sales per store▲ +50.3%
Market size
Estimated sales (quarter)
₩168.4M
vs 2024Q4
-20.2%
Estimated transactions
9,483
Per-store economics
Estimated sales per store
₩28.1M
vs a year ago
-20.2%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩124.4M – ₩317.2M
20212022202320242025
₩130.7M₩168.4M
Stores6 – 8
20212022202320242025
76
Sales per store₩17.8M – ₩46.3M
20212022202320242025
₩18.7M₩28.1M
Openings0 – 2
20212022202320242025
20
Closings0 – 2
20212022202320242025
00
Franchise share25% – 33%
20212022202320242025
29%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
33% (2/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩187.7M₩168.4M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩31.3M₩28.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1446%
  • 14–1713%
  • 17–2140%
  • 21–240%
Age
  • 10s4%
  • 20s42%
  • 30s15%
  • 40s12%
  • 50s21%
  • 60+6%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon16%
  • Tue18%
  • Wed17%
  • Thu18%
  • Fri15%
  • Sat10%
  • Sun7%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩168.4M-20.2%60.0%₩28.1M-20.2%0033%Mixed
2025Q3₩127.6M-34.1%60.0%₩21.3M-34.1%0033%Mixed
2025Q2₩231.7M-16.7%60.0%₩38.6M-16.7%0033%Mixed
2025Q1₩189.9M+1.1%60.0%₩31.6M+1.1%0033%Mixed
2024Q4₩210.9M-13.0%60.0%₩35.1M-13.0%0033%Mixed
2024Q3₩193.7M-8.3%60.0%₩32.3M-8.3%0033%Mixed
2024Q2₩278M-12.4%6-25.0%₩46.3M+16.9%0033%Shrinking
2024Q1₩187.7M-27.4%6-25.0%₩31.3M-3.1%0033%Shrinking
2023Q4₩242.5M+16.2%6-14.3%₩40.4M+35.5%0033%Mixed
2023Q3₩211.3M+33.5%6-14.3%₩35.2M+55.8%0233%Mixed
2023Q2₩317.2M+75.7%8+14.3%₩39.7M+53.7%0025%Growing
2023Q1₩258.5M+107.8%8+14.3%₩32.3M+81.8%1025%Growing
2022Q4₩208.7M+24.4%70.0%₩29.8M+24.4%0029%Growing
2022Q3₩158.3M+24.9%70.0%₩22.6M+24.9%0029%Growing
2022Q2₩180.6M+35.1%70.0%₩25.8M+35.1%0029%Growing
2022Q1₩124.4M-4.8%70.0%₩17.8M-4.8%0029%Mixed
2021Q4₩167.8M7₩24M0029%
2021Q3₩126.7M7₩18.1M0029%
2021Q2₩133.7M7₩19.1M0029%
2021Q1₩130.7M7₩18.7M2029%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.