SEOUL COMMERCIAL AREA

외대앞역 1번 Neighbourhood area

Dongdaemun-gu (동대문구) 이문1동· Area 98,625 m² · Area code 3110220 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩117.1MYoY
Stores5▲ +25.0% YoY
Sales per store₩23.4MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2025 Q1 → 2025 Q4
Estimated sales▲ +448.9%
Stores±0.0%
Sales per store▲ +448.9%
Market size
Estimated sales (quarter)
₩117.1M
vs 2024Q4
Estimated transactions
6,689
Per-store economics
Estimated sales per store
₩23.4M
vs a year ago
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩21.3M – ₩117.1M
20212022202320242025
₩117.1M
Stores3 – 5
20212022202320242025
35
Sales per store₩4.3M – ₩23.4M
20212022202320242025
₩23.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩117.1M
Stores 2024 Q1 → 2025 Q4
35
Sales per store 2024 Q1 → 2025 Q4
₩23.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1434%
  • 14–1723%
  • 17–2135%
  • 21–248%
Age
  • 10s1%
  • 20s45%
  • 30s13%
  • 40s17%
  • 50s21%
  • 60+3%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon19%
  • Tue15%
  • Wed20%
  • Thu11%
  • Fri13%
  • Sat11%
  • Sun11%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩117.1M5+25.0%₩23.4M000%
2025Q3₩101M5+25.0%₩20.2M000%
2025Q2₩101.4M5+25.0%₩20.3M000%
2025Q1₩21.3M5+66.7%₩4.3M100%
2024Q44+33.3%000%
2024Q34+33.3%000%
2024Q24+33.3%100%
2024Q130.0%000%
2023Q430.0%000%
2023Q330.0%000%
2023Q230.0%000%
2023Q130.0%000%
2022Q430.0%000%
2022Q330.0%000%
2022Q230.0%000%
2022Q130.0%000%
2021Q43000%
2021Q33000%
2021Q23000%
2021Q13000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.