SEOUL COMMERCIAL AREA

외대앞역 1번 골목상권

동대문구이문1동· Area 98,625 m² · Area code 3110220 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩68M▼ -40.1% YoY
Stores9▼ -18.2% YoY
Sales per store₩7.6M▼ -26.8% YoY

Reading this area Estimated sales fell 40.1% from a year earlier and stores fell 18.2%. Sales per store are down 26.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -72.5%
Stores±0.0%
Sales per store▼ -72.5%
Market size
Estimated sales (quarter)
₩68M
vs 2024Q4
-40.1%
Estimated transactions
228
Per-store economics
Estimated sales per store
₩7.6M
vs a year ago
-26.8%
Per transaction
₩298K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩24.6M – ₩247.3M
20212022202320242025
₩247.3M₩68M
Stores9 – 13
20212022202320242025
99
Sales per store₩2M – ₩27.5M
20212022202320242025
₩27.5M₩7.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 10%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -40.1%, stores YoY -18.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-18.2%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩121.5M₩68M
Stores 2024 Q1 → 2025 Q4
129
Sales per store 2024 Q1 → 2025 Q4
₩10.1M₩7.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1730%
  • 17–2170%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s67%
  • 50s33%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon24%
  • Tue29%
  • Wed33%
  • Thu3%
  • Fri11%
  • Sat0%
  • Sun0%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩68M-40.1%9-18.2%₩7.6M-26.8%000%Shrinking
2025Q3₩90.8M-30.3%9-25.0%₩10.1M-7.1%010%Shrinking
2025Q2₩145.4M-5.9%10-16.7%₩14.5M+12.9%000%Shrinking
2025Q1₩211.7M+74.2%10-16.7%₩21.2M+109.1%020%Mixed
2024Q4₩113.6M+60.8%11-15.4%₩10.3M+90.0%019%Mixed
2024Q3₩130.3M+168.3%12+9.1%₩10.9M+145.9%008%Growing
2024Q2₩154.6M+322.2%120.0%₩12.9M+322.2%008%Growing
2024Q1₩121.5M+395.0%120.0%₩10.1M+395.0%018%Growing
2023Q4₩70.7M-8.2%13+8.3%₩5.4M-15.2%208%Possible crowding
2023Q3₩48.6M-64.5%110.0%₩4.4M-64.5%019%Mixed
2023Q2₩36.6M-71.1%12+9.1%₩3.1M-73.5%008%Possible crowding
2023Q1₩24.6M-79.8%12+20.0%₩2M-83.2%008%Possible crowding
2022Q4₩76.9M-47.1%12+20.0%₩6.4M-55.9%108%Possible crowding
2022Q3₩136.8M+37.1%11+10.0%₩12.4M+24.7%009%Growing
2022Q2₩126.6M-31.4%11+22.2%₩11.5M-43.8%219%Possible crowding
2022Q1₩121.6M-50.8%10+11.1%₩12.2M-55.8%0010%Possible crowding
2021Q4₩145.3M10₩14.5M0010%
2021Q3₩99.7M10₩10M2010%
2021Q2₩184.4M9₩20.5M000%
2021Q1₩247.3M9₩27.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.