SEOUL COMMERCIAL AREA

외대앞역 1번 골목상권

동대문구이문1동· Area 98,625 m² · Area code 3110220 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩79.4M▼ -43.6% YoY
Stores3±0.0% YoY
Sales per store₩26.5M▼ -43.6% YoY

Reading this area Against a year earlier, estimated sales -43.6%, stores 0.0% and sales per store -43.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -30.5%
Stores▲ +50.0%
Sales per store▼ -53.7%
Market size
Estimated sales (quarter)
₩79.4M
vs 2024Q4
-43.6%
Estimated transactions
5,149
Per-store economics
Estimated sales per store
₩26.5M
vs a year ago
-43.6%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩79.4M – ₩292.1M
20212022202320242025
₩114.4M₩79.4M
Stores2 – 3
20212022202320242025
23
Sales per store₩26.5M – ₩146M
20212022202320242025
₩57.2M₩26.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share167% – 500%
20212022202320242025
350%167%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -43.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
167% (5/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩124.5M₩79.4M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩41.5M₩26.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1417%
  • 14–1719%
  • 17–2157%
  • 21–247%
Age
  • 10s5%
  • 20s31%
  • 30s18%
  • 40s11%
  • 50s29%
  • 60+7%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon8%
  • Tue13%
  • Wed12%
  • Thu20%
  • Fri17%
  • Sat12%
  • Sun17%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩79.4M-43.6%30.0%₩26.5M-43.6%00167%Mixed
2025Q3₩88.6M-26.0%30.0%₩29.5M-26.0%01167%Mixed
2025Q2₩92.9M-31.2%30.0%₩31M-31.2%01200%Mixed
2025Q1₩105.6M-15.2%30.0%₩35.2M-15.2%01233%Mixed
2024Q4₩140.8M-10.5%30.0%₩46.9M-10.5%10267%Mixed
2024Q3₩119.8M-22.3%3+50.0%₩39.9M-48.2%01233%Possible crowding
2024Q2₩135M-29.3%3+50.0%₩45M-52.9%01267%Possible crowding
2024Q1₩124.5M-41.4%3+50.0%₩41.5M-61.0%01300%Possible crowding
2023Q4₩157.3M-46.1%3+50.0%₩52.4M-64.1%20333%Possible crowding
2023Q3₩154.2M-17.5%20.0%₩77.1M-17.5%00450%Mixed
2023Q2₩191.1M+54.1%20.0%₩95.5M+54.1%01450%Growing
2023Q1₩212.6M+134.5%20.0%₩106.3M+134.5%00500%Growing
2022Q4₩292.1M+165.7%2-33.3%₩146M+298.6%10500%Mixed
2022Q3₩187M+61.5%20.0%₩93.5M+61.5%11450%Growing
2022Q2₩124M+20.0%20.0%₩62M+20.0%00450%Growing
2022Q1₩90.6M-20.8%20.0%₩45.3M-20.8%11450%Mixed
2021Q4₩109.9M3₩36.6M10267%
2021Q3₩115.8M2₩57.9M21400%
2021Q2₩103.4M2₩51.7M00350%
2021Q1₩114.4M2₩57.2M01350%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.