SEOUL COMMERCIAL AREA

외대앞역 1번 골목상권

동대문구이문1동· Area 98,625 m² · Area code 3110220 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩404.6M▼ -20.5% YoY
Stores22▼ -8.3% YoY
Sales per store₩18.4M▼ -13.3% YoY

Reading this area Estimated sales fell 20.5% from a year earlier and stores fell 8.3%. Sales per store are down 13.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +87.0%
Stores▼ -15.4%
Sales per store▲ +121.0%
Market size
Estimated sales (quarter)
₩404.6M
vs 2024Q4
-20.5%
Estimated transactions
10,811
Per-store economics
Estimated sales per store
₩18.4M
vs a year ago
-13.3%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩204.9M – ₩573M
20212022202320242025
₩216.3M₩404.6M
Stores21 – 26
20212022202320242025
2622
Sales per store₩8.3M – ₩25.1M
20212022202320242025
₩8.3M₩18.4M
Openings0 – 2
20212022202320242025
02
Closings0 – 3
20212022202320242025
20
Franchise share4% – 9%
20212022202320242025
4%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.5%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
-8.3%
Franchise share
9% (2/22)
Movement
Openings (rate)
2 (8%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩393.6M₩404.6M
Stores 2024 Q1 → 2025 Q4
2422
Sales per store 2024 Q1 → 2025 Q4
₩16.4M₩18.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0631%
  • 06–110%
  • 11–142%
  • 14–172%
  • 17–2123%
  • 21–2443%
Age
  • 10s1%
  • 20s50%
  • 30s24%
  • 40s11%
  • 50s8%
  • 60+6%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon8%
  • Tue12%
  • Wed12%
  • Thu15%
  • Fri16%
  • Sat21%
  • Sun15%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩404.6M-20.5%22-8.3%₩18.4M-13.3%209%Shrinking
2025Q3₩288.9M-33.1%21-16.0%₩13.8M-20.4%005%Shrinking
2025Q2₩460.3M-1.9%21-16.0%₩21.9M+16.8%005%Possible recovery
2025Q1₩430.2M+9.3%21-12.5%₩20.5M+24.9%035%Mixed
2024Q4₩509.2M+5.6%240.0%₩21.2M+5.6%014%Growing
2024Q3₩431.8M+2.9%25+4.2%₩17.3M-1.2%004%Mixed
2024Q2₩469M-1.3%25+8.7%₩18.8M-9.2%104%Possible crowding
2024Q1₩393.6M-20.9%24+9.1%₩16.4M-27.5%004%Possible crowding
2023Q4₩482.3M-12.5%24+9.1%₩20.1M-19.8%004%Possible crowding
2023Q3₩419.6M-22.9%240.0%₩17.5M-22.9%214%Mixed
2023Q2₩475.1M-17.1%230.0%₩20.7M-17.1%104%Mixed
2023Q1₩497.9M+71.3%22-4.3%₩22.6M+79.1%005%Mixed
2022Q4₩551.4M+23.1%22-4.3%₩25.1M+28.7%025%Mixed
2022Q3₩544.4M+165.7%240.0%₩22.7M+165.7%214%Growing
2022Q2₩573M+81.5%23-4.2%₩24.9M+89.4%114%Mixed
2022Q1₩290.7M+34.4%23-11.5%₩12.6M+51.9%114%Mixed
2021Q4₩447.8M23₩19.5M014%
2021Q3₩204.9M24₩8.5M114%
2021Q2₩315.8M24₩13.2M134%
2021Q1₩216.3M26₩8.3M024%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.