SEOUL COMMERCIAL AREA

외대앞역 1번 골목상권

동대문구이문1동· Area 98,625 m² · Area code 3110220 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,161.3M▲ +44.3% YoY
Stores8▲ +60.0% YoY
Sales per store₩145.2M▼ -9.8% YoY

Reading this area Estimated sales rose 44.3% from a year earlier, but stores rose 60.0%. The market grew, yet stores grew faster, so sales per store fell 9.8%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +129.0%
Stores▲ +100.0%
Sales per store▲ +14.5%
Market size
Estimated sales (quarter)
₩1,161.3M
vs 2024Q4
+44.3%
Estimated transactions
130,022
Per-store economics
Estimated sales per store
₩145.2M
vs a year ago
-9.8%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩507.1M – ₩1,161.3M
20212022202320242025
₩507.1M₩1,161.3M
Stores4 – 8
20212022202320242025
48
Sales per store₩120.7M – ₩173.9M
20212022202320242025
₩126.8M₩145.2M
Openings0 – 2
20212022202320242025
01
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +44.3%, stores YoY +60.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+60.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
1 (13%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩603.4M₩1,161.3M
Stores 2024 Q1 → 2025 Q4
58
Sales per store 2024 Q1 → 2025 Q4
₩120.7M₩145.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1123%
  • 11–1429%
  • 14–1728%
  • 17–2119%
  • 21–241%
Age
  • 10s1%
  • 20s15%
  • 30s19%
  • 40s24%
  • 50s21%
  • 60+21%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon18%
  • Tue14%
  • Wed16%
  • Thu16%
  • Fri18%
  • Sat14%
  • Sun4%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,161.3M+44.3%8+60.0%₩145.2M-9.8%100%Competition inflow
2025Q3₩894.4M+41.4%7+40.0%₩127.8M+1.0%000%Mixed
2025Q2₩1,041M+56.1%7+40.0%₩148.7M+11.5%200%Growing
2025Q1₩763.7M+26.6%50.0%₩152.7M+26.6%000%Growing
2024Q4₩805M+17.2%5+25.0%₩161M-6.2%000%Competition inflow
2024Q3₩632.3M+3.2%5+25.0%₩126.5M-17.4%000%Competition inflow
2024Q2₩666.8M-4.1%5+25.0%₩133.4M-23.3%000%Possible crowding
2024Q1₩603.4M+6.7%5+25.0%₩120.7M-14.6%100%Competition inflow
2023Q4₩686.6M+15.3%40.0%₩171.6M+15.3%000%Growing
2023Q3₩612.7M+8.0%40.0%₩153.2M+8.0%000%Growing
2023Q2₩695.7M+13.4%40.0%₩173.9M+13.4%000%Growing
2023Q1₩565.3M-8.6%40.0%₩141.3M-8.6%000%Mixed
2022Q4₩595.5M+11.4%40.0%₩148.9M+11.4%000%Growing
2022Q3₩567.2M+8.0%40.0%₩141.8M+8.0%000%Growing
2022Q2₩613.6M+17.7%40.0%₩153.4M+17.7%000%Growing
2022Q1₩618.7M+22.0%40.0%₩154.7M+22.0%000%Growing
2021Q4₩534.6M4₩133.6M000%
2021Q3₩525.1M4₩131.3M000%
2021Q2₩521.4M4₩130.4M000%
2021Q1₩507.1M4₩126.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.