SEOUL COMMERCIAL AREA

외대앞역 1번 골목상권

동대문구이문1동· Area 98,625 m² · Area code 3110220 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩461.7M▲ +66.2% YoY
Stores10▼ -9.1% YoY
Sales per store₩46.2M▲ +82.9% YoY

Reading this area Against a year earlier, estimated sales +66.2%, stores -9.1% and sales per store +82.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +88.7%
Stores▼ -16.7%
Sales per store▲ +126.4%
Market size
Estimated sales (quarter)
₩461.7M
vs 2024Q4
+66.2%
Estimated transactions
40,513
Per-store economics
Estimated sales per store
₩46.2M
vs a year ago
+82.9%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩228.3M – ₩461.7M
20212022202320242025
₩244.7M₩461.7M
Stores9 – 12
20212022202320242025
1210
Sales per store₩19M – ₩46.2M
20212022202320242025
₩20.4M₩46.2M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share25% – 60%
20212022202320242025
25%60%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +66.2%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
60% (6/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩310.7M₩461.7M
Stores 2024 Q1 → 2025 Q4
1110
Sales per store 2024 Q1 → 2025 Q4
₩28.2M₩46.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1428%
  • 14–1726%
  • 17–2136%
  • 21–248%
Age
  • 10s3%
  • 20s41%
  • 30s19%
  • 40s15%
  • 50s17%
  • 60+5%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon15%
  • Tue12%
  • Wed18%
  • Thu15%
  • Fri16%
  • Sat14%
  • Sun10%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩461.7M+66.2%10-9.1%₩46.2M+82.9%0060%Mixed
2025Q3₩377.6M+65.4%10-16.7%₩37.8M+98.5%0060%Mixed
2025Q2₩424.1M+21.5%10-9.1%₩42.4M+33.6%0160%Mixed
2025Q1₩257.6M-17.1%110.0%₩23.4M-17.1%2155%Mixed
2024Q4₩277.8M-36.9%110.0%₩25.3M-36.9%0145%Mixed
2024Q3₩228.3M-34.1%12+20.0%₩19M-45.1%3242%Possible crowding
2024Q2₩349.1M-22.0%110.0%₩31.7M-22.0%1145%Mixed
2024Q1₩310.7M-3.9%11+22.2%₩28.2M-21.4%1145%Possible crowding
2023Q4₩439.9M+34.7%11+10.0%₩40M+22.4%1045%Growing
2023Q3₩346.6M+34.5%10+11.1%₩34.7M+21.0%0150%Growing
2023Q2₩447.6M+41.6%11+10.0%₩40.7M+28.7%2045%Growing
2023Q1₩323.3M+36.1%9-18.2%₩35.9M+66.4%2156%Mixed
2022Q4₩326.6M+18.5%10-9.1%₩32.7M+30.4%1030%Mixed
2022Q3₩257.8M+11.8%9-25.0%₩28.6M+49.0%0133%Mixed
2022Q2₩316.1M+21.0%10-16.7%₩31.6M+45.2%0130%Mixed
2022Q1₩237.5M-2.9%11-8.3%₩21.6M+5.9%0027%Possible recovery
2021Q4₩275.6M11₩25.1M0127%
2021Q3₩230.6M12₩19.2M0025%
2021Q2₩261.2M12₩21.8M0025%
2021Q1₩244.7M12₩20.4M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.