SEOUL COMMERCIAL AREA

외대앞역 1번 Neighbourhood area

Dongdaemun-gu (동대문구) 이문1동· Area 98,625 m² · Area code 3110220 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩83.7M▼ -36.8% YoY
Stores3±0.0% YoY
Sales per store₩27.9M▼ -36.8% YoY

Reading this area Against a year earlier, estimated sales -36.8%, stores 0.0% and sales per store -36.8% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -33.1%
Stores±0.0%
Sales per store▼ -33.1%
Market size
Estimated sales (quarter)
₩83.7M
vs 2024Q4
-36.8%
Estimated transactions
5,851
Per-store economics
Estimated sales per store
₩27.9M
vs a year ago
-36.8%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩83.7M – ₩186.8M
20212022202320242025
₩125M₩83.7M
Stores3 – 5
20212022202320242025
33
Sales per store₩22.9M – ₩62.3M
20212022202320242025
₩41.7M₩27.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share60% – 200%
20212022202320242025
167%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -36.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
100% (3/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩103.6M₩83.7M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩34.5M₩27.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–110%
  • 11–146%
  • 14–1711%
  • 17–2145%
  • 21–2427%
Age
  • 10s5%
  • 20s31%
  • 30s11%
  • 40s17%
  • 50s22%
  • 60+14%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon10%
  • Tue15%
  • Wed17%
  • Thu19%
  • Fri19%
  • Sat11%
  • Sun9%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩83.7M-36.8%30.0%₩27.9M-36.8%00100%Sales↓ · Stores→ · Per store↓
2025Q3₩96.9M-12.6%30.0%₩32.3M-12.6%00100%Sales↓ · Stores→ · Per store↓
2025Q2₩86.7M-41.7%30.0%₩28.9M-41.7%01100%Sales↓ · Stores→ · Per store↓
2025Q1₩98.6M-4.9%30.0%₩32.9M-4.9%00133%Sales↓ · Stores→ · Per store↓
2024Q4₩132.4M-29.1%30.0%₩44.1M-29.1%02133%Sales↓ · Stores→ · Per store↓
2024Q3₩110.9M-19.4%30.0%₩37M-19.4%00200%Sales↓ · Stores→ · Per store↓
2024Q2₩148.6M+14.9%3-25.0%₩49.5M+53.1%00200%Sales↑ · Stores↓ · Per store↑
2024Q1₩103.6M-11.5%3-25.0%₩34.5M+17.9%21200%Sales↓ · Stores↓ · Per store↑
2023Q4₩186.8M+28.7%3-40.0%₩62.3M+114.5%00167%Sales↑ · Stores↓ · Per store↑
2023Q3₩137.6M+37.4%3-25.0%₩45.9M+83.2%11167%Sales↑ · Stores↓ · Per store↑
2023Q2₩129.4M+5.0%40.0%₩32.4M+5.0%10100%Sales↑ · Stores→ · Per store↑
2023Q1₩117.1M+27.7%40.0%₩29.3M+27.7%0175%Sales↑ · Stores→ · Per store↑
2022Q4₩145.1M-0.1%5+25.0%₩29M-20.1%1060%Sales→ · Stores↑ · Per store↓
2022Q3₩100.1M-11.0%40.0%₩25M-11.0%0075%Sales↓ · Stores→ · Per store↓
2022Q2₩123.2M-18.1%40.0%₩30.8M-18.1%1275%Sales↓ · Stores→ · Per store↓
2022Q1₩91.7M-26.6%4+33.3%₩22.9M-45.0%00100%Sales↓ · Stores↑ · Per store↓
2021Q4₩145.2M4₩36.3M11100%
2021Q3₩112.6M4₩28.1M00100%
2021Q2₩150.4M4₩37.6M11100%
2021Q1₩125M3₩41.7M00167%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.