SEOUL COMMERCIAL AREA

외대앞역 1번 골목상권

동대문구이문1동· Area 98,625 m² · Area code 3110220 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,709M▲ +190.0% YoY
Stores17▲ +21.4% YoY
Sales per store₩100.5M▲ +138.8% YoY

Reading this area Estimated sales rose 190.0% from a year earlier while stores were up 21.4%, so sales per store also rose 138.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1835.1%
Stores▲ +112.5%
Sales per store▲ +810.6%
Market size
Estimated sales (quarter)
₩1,709M
vs 2024Q4
+190.0%
Estimated transactions
42,657
Per-store economics
Estimated sales per store
₩100.5M
vs a year ago
+138.8%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩78.7M – ₩1,709M
20212022202320242025
₩88.3M₩1,709M
Stores7 – 17
20212022202320242025
817
Sales per store₩9.8M – ₩100.5M
20212022202320242025
₩11M₩100.5M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +190.0%, stores YoY +21.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
+21.4%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩133.3M₩1,709M
Stores 2024 Q1 → 2025 Q4
1017
Sales per store 2024 Q1 → 2025 Q4
₩13.3M₩100.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1434%
  • 14–1728%
  • 17–2118%
  • 21–240%
Age
  • 10s1%
  • 20s16%
  • 30s21%
  • 40s22%
  • 50s23%
  • 60+16%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon21%
  • Tue16%
  • Wed14%
  • Thu17%
  • Fri17%
  • Sat12%
  • Sun3%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,709M+190.0%17+21.4%₩100.5M+138.8%000%Growing
2025Q3₩1,548.4M+420.2%17+54.5%₩91.1M+236.6%000%Growing
2025Q2₩858.9M+266.8%17+70.0%₩50.5M+115.7%100%Growing
2025Q1₩605.9M+354.4%16+60.0%₩37.9M+184.0%200%Growing
2024Q4₩589.2M+331.7%14+75.0%₩42.1M+146.7%300%Growing
2024Q3₩297.7M+231.2%11+37.5%₩27.1M+140.8%100%Growing
2024Q2₩234.2M+132.7%10+42.9%₩23.4M+62.9%000%Growing
2024Q1₩133.3M+23.4%10+42.9%₩13.3M-13.6%200%Competition inflow
2023Q4₩136.5M+49.7%8+14.3%₩17.1M+31.0%000%Growing
2023Q3₩89.9M+5.3%8+14.3%₩11.2M-7.9%100%Competition inflow
2023Q2₩100.6M+3.3%70.0%₩14.4M+3.3%000%Growing
2023Q1₩108.1M+8.9%7-12.5%₩15.4M+24.5%000%Mixed
2022Q4₩91.2M-10.8%7-12.5%₩13M+2.0%000%Shrinking
2022Q3₩85.4M-13.9%7-12.5%₩12.2M-1.6%000%Shrinking
2022Q2₩97.4M+23.8%7-12.5%₩13.9M+41.5%010%Mixed
2022Q1₩99.2M+12.4%80.0%₩12.4M+12.4%000%Growing
2021Q4₩102.2M8₩12.8M000%
2021Q3₩99.2M8₩12.4M000%
2021Q2₩78.7M8₩9.8M000%
2021Q1₩88.3M8₩11M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.