SEOUL COMMERCIAL AREA

동대부고 골목상권

동대문구장안2동· Area 104,535 m² · Area code 3110232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩278M▲ +1.6% YoY
Stores2±0.0% YoY
Sales per store₩139M▲ +1.6% YoY

Reading this area Against a year earlier, estimated sales +1.6%, stores 0.0% and sales per store +1.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -7.4%
Stores±0.0%
Sales per store▼ -7.4%
Market size
Estimated sales (quarter)
₩278M
vs 2024Q4
+1.6%
Estimated transactions
24,712
Per-store economics
Estimated sales per store
₩139M
vs a year ago
+1.6%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩260.5M – ₩343.9M
20212022202320242025
₩300.2M₩278M
Stores2 – 4
20212022202320242025
22
Sales per store₩72.6M – ₩170.7M
20212022202320242025
₩150.1M₩139M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 50%
20212022202320242025
50%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩305.3M₩278M
Stores 2024 Q1 → 2025 Q4
42
Sales per store 2024 Q1 → 2025 Q4
₩76.3M₩139M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1424%
  • 14–1718%
  • 17–2125%
  • 21–247%
Age
  • 10s0%
  • 20s5%
  • 30s15%
  • 40s37%
  • 50s25%
  • 60+18%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue13%
  • Wed18%
  • Thu14%
  • Fri14%
  • Sat16%
  • Sun13%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩278M+1.6%20.0%₩139M+1.6%0050%Mixed
2025Q3₩318.3M+13.4%2-33.3%₩159.1M+70.1%0050%Mixed
2025Q2₩281.2M-3.2%2-50.0%₩140.6M+93.7%0050%Shrinking
2025Q1₩260.5M-14.7%2-50.0%₩130.2M+70.6%0050%Shrinking
2024Q4₩273.7M-16.0%2-50.0%₩136.8M+68.0%0150%Shrinking
2024Q3₩280.7M-13.8%3-25.0%₩93.6M+14.9%0133%Shrinking
2024Q2₩290.4M-15.6%40.0%₩72.6M-15.6%0025%Mixed
2024Q1₩305.3M-3.7%40.0%₩76.3M-3.7%0025%Mixed
2023Q4₩325.8M+7.8%40.0%₩81.5M+7.8%0025%Growing
2023Q3₩325.6M-1.0%40.0%₩81.4M-1.0%0025%Mixed
2023Q2₩343.9M+4.6%4+33.3%₩86M-21.6%0025%Competition inflow
2023Q1₩317.2M-3.0%4+100.0%₩79.3M-51.5%0025%Possible crowding
2022Q4₩302.3M-2.3%4+100.0%₩75.6M-51.2%0025%Possible crowding
2022Q3₩328.9M-3.7%4+100.0%₩82.2M-51.8%1025%Possible crowding
2022Q2₩328.9M+3.0%3+50.0%₩109.6M-31.4%1033%Possible crowding
2022Q1₩327.1M+9.0%20.0%₩163.5M+9.0%0050%Growing
2021Q4₩309.6M2₩154.8M0050%
2021Q3₩341.4M2₩170.7M0050%
2021Q2₩319.5M2₩159.7M0050%
2021Q1₩300.2M2₩150.1M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.