SEOUL COMMERCIAL AREA

동대부고 골목상권

동대문구장안2동· Area 104,535 m² · Area code 3110232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

외국어학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩587.7MYoY
Stores3▲ +50.0% YoY
Sales per store₩195.9MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2022 Q3 → 2025 Q4
Estimated sales▼ -38.0%
Stores±0.0%
Sales per store▼ -38.0%
Market size
Estimated sales (quarter)
₩587.7M
vs 2024Q4
Estimated transactions
2,144
Per-store economics
Estimated sales per store
₩195.9M
vs a year ago
Per transaction
₩274K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩587.7M – ₩1,964M
20212022202320242025
₩587.7M
Stores2 – 4
20212022202320242025
23
Sales per store₩195.9M – ₩654.7M
20212022202320242025
₩195.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
+50.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,409.5M₩587.7M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩469.8M₩195.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–1125%
  • 11–147%
  • 14–1726%
  • 17–2126%
  • 21–2413%
Age
  • 10s0%
  • 20s0%
  • 30s16%
  • 40s77%
  • 50s6%
  • 60+1%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon28%
  • Tue8%
  • Wed19%
  • Thu16%
  • Fri16%
  • Sat10%
  • Sun3%
Gender
  • Male23%
  • Female77%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩587.7M3+50.0%₩195.9M000%
2025Q3₩1,964M3+50.0%₩654.7M010%
2025Q2₩936.2M-40.4%4+33.3%₩234M-55.3%000%Possible crowding
2025Q1₩1,494.4M+6.0%4+33.3%₩373.6M-20.5%200%Competition inflow
2024Q42-33.3%000%
2024Q32-33.3%010%
2024Q2₩1,571.2M+57.2%30.0%₩523.7M+57.2%000%Growing
2024Q1₩1,409.5M+24.7%30.0%₩469.8M+24.7%000%Growing
2023Q4₩968.8M+1.1%30.0%₩322.9M+1.1%000%Mixed
2023Q3₩1,333.4M+40.7%30.0%₩444.5M+40.7%000%Growing
2023Q2₩999.3M3+50.0%₩333.1M000%
2023Q1₩1,130.2M3+50.0%₩376.7M000%
2022Q4₩957.8M3+50.0%₩319.3M000%
2022Q3₩947.8M3+50.0%₩315.9M100%
2022Q220.0%000%
2022Q120.0%000%
2021Q42000%
2021Q32000%
2021Q22000%
2021Q12000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.