SEOUL COMMERCIAL AREA

동대부고 골목상권

동대문구장안2동· Area 104,535 m² · Area code 3110232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,232.7M▲ +8.8% YoY
Stores4±0.0% YoY
Sales per store₩558.2M▲ +8.8% YoY

Reading this area Estimated sales rose 8.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 8.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +233.2%
Stores▲ +33.3%
Sales per store▲ +149.9%
Market size
Estimated sales (quarter)
₩2,232.7M
vs 2024Q4
+8.8%
Estimated transactions
37,898
Per-store economics
Estimated sales per store
₩558.2M
vs a year ago
+8.8%
Per transaction
₩59K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩480M – ₩2,232.7M
20212022202320242025
₩670.2M₩2,232.7M
Stores3 – 4
20212022202320242025
34
Sales per store₩120M – ₩558.2M
20212022202320242025
₩223.4M₩558.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,465.5M₩2,232.7M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩366.4M₩558.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1126%
  • 11–1443%
  • 14–1725%
  • 17–216%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s13%
  • 40s32%
  • 50s24%
  • 60+29%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon16%
  • Tue21%
  • Wed14%
  • Thu13%
  • Fri14%
  • Sat13%
  • Sun9%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,232.7M+8.8%40.0%₩558.2M+8.8%000%Growing
2025Q3₩1,600.5M-5.0%40.0%₩400.1M-5.0%000%Mixed
2025Q2₩1,505.7M-16.1%40.0%₩376.4M-16.1%000%Mixed
2025Q1₩1,639.3M+11.9%40.0%₩409.8M+11.9%000%Growing
2024Q4₩2,052.5M-2.1%40.0%₩513.1M-2.1%000%Mixed
2024Q3₩1,684.2M-4.2%40.0%₩421M-4.2%000%Mixed
2024Q2₩1,794.5M-3.2%40.0%₩448.6M-3.2%000%Mixed
2024Q1₩1,465.5M+13.8%40.0%₩366.4M+13.8%000%Growing
2023Q4₩2,096M+34.0%40.0%₩524M+34.0%000%Growing
2023Q3₩1,758.3M+108.9%40.0%₩439.6M+108.9%000%Growing
2023Q2₩1,854.5M+185.6%40.0%₩463.6M+185.6%000%Growing
2023Q1₩1,287.8M+168.3%40.0%₩322M+168.3%000%Growing
2022Q4₩1,563.7M+123.9%40.0%₩390.9M+123.9%000%Growing
2022Q3₩841.6M+16.9%4+33.3%₩210.4M-12.3%000%Competition inflow
2022Q2₩649.4M-9.6%4+33.3%₩162.3M-32.2%000%Possible crowding
2022Q1₩480M-28.4%4+33.3%₩120M-46.3%000%Possible crowding
2021Q4₩698.3M4₩174.6M100%
2021Q3₩719.9M3₩240M000%
2021Q2₩718.4M3₩239.5M000%
2021Q1₩670.2M3₩223.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.