SEOUL COMMERCIAL AREA

동대부고 골목상권

동대문구장안2동· Area 104,535 m² · Area code 3110232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩100.5M▲ +11.7% YoY
Stores5±0.0% YoY
Sales per store₩20.1M▲ +11.7% YoY

Reading this area Estimated sales rose 11.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 11.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +74.9%
Stores±0.0%
Sales per store▲ +74.9%
Market size
Estimated sales (quarter)
₩100.5M
vs 2024Q4
+11.7%
Estimated transactions
573
Per-store economics
Estimated sales per store
₩20.1M
vs a year ago
+11.7%
Per transaction
₩175K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩10M – ₩132.9M
20212022202320242025
₩57.5M₩100.5M
Stores5 – 5
20212022202320242025
55
Sales per store₩2M – ₩26.6M
20212022202320242025
₩11.5M₩20.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share20% – 80%
20212022202320242025
20%60%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
60% (3/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩96.5M₩100.5M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩19.3M₩20.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1416%
  • 14–1757%
  • 17–2125%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s21%
  • 40s77%
  • 50s1%
  • 60+1%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon39%
  • Tue17%
  • Wed10%
  • Thu13%
  • Fri18%
  • Sat4%
  • Sun0%
Gender
  • Male29%
  • Female71%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩100.5M+11.7%50.0%₩20.1M+11.7%0060%Growing
2025Q3₩99.9M+8.5%50.0%₩20M+8.5%0060%Growing
2025Q2₩86.9M-23.2%50.0%₩17.4M-23.2%0060%Mixed
2025Q1₩73.6M-23.7%50.0%₩14.7M-23.7%0060%Mixed
2024Q4₩90M-11.2%50.0%₩18M-11.2%0160%Mixed
2024Q3₩92M-30.7%50.0%₩18.4M-30.7%1080%Mixed
2024Q2₩113.2M-8.5%50.0%₩22.6M-8.5%0060%Mixed
2024Q1₩96.5M+0.4%50.0%₩19.3M+0.4%0060%Mixed
2023Q4₩101.4M+35.3%50.0%₩20.3M+35.3%0060%Growing
2023Q3₩132.9M+135.1%50.0%₩26.6M+135.1%0060%Growing
2023Q2₩123.8M+85.7%50.0%₩24.8M+85.7%0060%Growing
2023Q1₩96.1M+861.9%50.0%₩19.2M+861.9%0060%Growing
2022Q4₩74.9M+31.2%50.0%₩15M+31.2%2060%Growing
2022Q3₩56.5M-13.9%50.0%₩11.3M-13.9%0020%Mixed
2022Q2₩66.7M-10.0%50.0%₩13.3M-10.0%0020%Mixed
2022Q1₩10M-82.6%50.0%₩2M-82.6%0020%Mixed
2021Q4₩57.1M5₩11.4M0020%
2021Q3₩65.6M5₩13.1M0020%
2021Q2₩74.1M5₩14.8M0020%
2021Q1₩57.5M5₩11.5M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.