SEOUL COMMERCIAL AREA

동대부고 골목상권

동대문구장안2동· Area 104,535 m² · Area code 3110232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩13,692M▲ +3.9% YoY
Stores3±0.0% YoY
Sales per store₩4,564M▲ +3.9% YoY

Reading this area Estimated sales rose 3.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 3.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales±0.0%
Stores±0.0%
Sales per store±0.0%
Market size
Estimated sales (quarter)
₩13,692M
vs 2024Q4
+3.9%
Estimated transactions
172,045
Per-store economics
Estimated sales per store
₩4,564M
vs a year ago
+3.9%
Per transaction
₩80K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9,980.5M – ₩13,692M
20212022202320242025
₩13,692M₩13,692M
Stores3 – 3
20212022202320242025
33
Sales per store₩3,326.8M – ₩4,564M
20212022202320242025
₩4,564M₩4,564M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩13,566.3M₩13,692M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩4,522.1M₩4,564M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1154%
  • 11–1416%
  • 14–1725%
  • 17–214%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s8%
  • 40s49%
  • 50s17%
  • 60+26%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon15%
  • Tue19%
  • Wed12%
  • Thu15%
  • Fri15%
  • Sat12%
  • Sun13%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩13,692M+3.9%30.0%₩4,564M+3.9%000%Growing
2025Q3₩13,692M0.0%30.0%₩4,564M0.0%000%Mixed
2025Q2₩12,852.1M+10.3%30.0%₩4,284M+10.3%000%Growing
2025Q1₩13,692M+0.9%30.0%₩4,564M+0.9%000%Mixed
2024Q4₩13,175M+2.4%30.0%₩4,391.7M+2.4%000%Mixed
2024Q3₩13,692M0.0%30.0%₩4,564M0.0%000%Mixed
2024Q2₩11,652.6M+16.8%30.0%₩3,884.2M+16.8%000%Growing
2024Q1₩13,566.3M-0.9%30.0%₩4,522.1M-0.9%000%Mixed
2023Q4₩12,860.5M+9.3%30.0%₩4,286.8M+9.3%000%Growing
2023Q3₩13,692M+0.6%30.0%₩4,564M+0.6%000%Mixed
2023Q2₩9,980.5M-13.3%30.0%₩3,326.8M-13.3%000%Mixed
2023Q1₩13,692M+21.4%30.0%₩4,564M+21.4%000%Growing
2022Q4₩11,766.2M+10.1%30.0%₩3,922.1M+10.1%000%Growing
2022Q3₩13,616.8M+23.1%30.0%₩4,538.9M+23.1%000%Growing
2022Q2₩11,506M-12.4%30.0%₩3,835.3M-12.4%000%Mixed
2022Q1₩11,274.8M-17.7%30.0%₩3,758.3M-17.7%000%Mixed
2021Q4₩10,688.3M3₩3,562.8M000%
2021Q3₩11,065.4M3₩3,688.5M000%
2021Q2₩13,131.3M3₩4,377.1M000%
2021Q1₩13,692M3₩4,564M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.