SEOUL COMMERCIAL AREA

동대부고 골목상권

동대문구장안2동· Area 104,535 m² · Area code 3110232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,042.9M▲ +29.9% YoY
Stores17▼ -5.6% YoY
Sales per store₩120.2M▲ +37.6% YoY

Reading this area Against a year earlier, estimated sales +29.9%, stores -5.6% and sales per store +37.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +98.5%
Stores▲ +6.3%
Sales per store▲ +86.8%
Market size
Estimated sales (quarter)
₩2,042.9M
vs 2024Q4
+29.9%
Estimated transactions
7,640
Per-store economics
Estimated sales per store
₩120.2M
vs a year ago
+37.6%
Per transaction
₩267K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩935.4M – ₩2,042.9M
20212022202320242025
₩1,029.4M₩2,042.9M
Stores16 – 18
20212022202320242025
1617
Sales per store₩52M – ₩120.2M
20212022202320242025
₩64.3M₩120.2M
Openings0 – 3
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share28% – 41%
20212022202320242025
31%41%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +29.9%, stores YoY -5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-5.6%
Franchise share
41% (7/17)
Movement
Openings (rate)
1 (4%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,214.6M₩2,042.9M
Stores 2024 Q1 → 2025 Q4
1617
Sales per store 2024 Q1 → 2025 Q4
₩75.9M₩120.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1110%
  • 11–1415%
  • 14–1725%
  • 17–2137%
  • 21–2412%
Age
  • 10s0%
  • 20s0%
  • 30s7%
  • 40s71%
  • 50s21%
  • 60+1%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon18%
  • Tue13%
  • Wed20%
  • Thu10%
  • Fri20%
  • Sat10%
  • Sun9%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,042.9M+29.9%17-5.6%₩120.2M+37.6%1041%Mixed
2025Q3₩1,491.9M+15.9%17+6.3%₩87.8M+9.0%1035%Growing
2025Q2₩1,408.7M+13.2%160.0%₩88M+13.2%0038%Growing
2025Q1₩1,556.9M+28.2%160.0%₩97.3M+28.2%0238%Growing
2024Q4₩1,572.4M+50.4%18+12.5%₩87.4M+33.7%3133%Growing
2024Q3₩1,287.7M+17.2%16-5.9%₩80.5M+24.5%1038%Mixed
2024Q2₩1,244.6M+15.2%160.0%₩77.8M+15.2%0031%Growing
2024Q1₩1,214.6M+22.3%160.0%₩75.9M+22.3%0031%Growing
2023Q4₩1,045.4M+3.4%16-5.9%₩65.3M+9.9%0131%Mixed
2023Q3₩1,098.8M-1.9%17-5.6%₩64.6M+3.9%1029%Possible recovery
2023Q2₩1,080.5M-13.0%16-11.1%₩67.5M-2.1%2231%Shrinking
2023Q1₩993.5M+6.2%16-11.1%₩62.1M+19.5%0131%Mixed
2022Q4₩1,010.6M-17.9%170.0%₩59.4M-17.9%0129%Mixed
2022Q3₩1,119.6M-14.7%18+12.5%₩62.2M-24.1%0028%Possible crowding
2022Q2₩1,241.4M-4.1%18+12.5%₩69M-14.7%0028%Possible crowding
2022Q1₩935.4M-9.1%18+12.5%₩52M-19.2%1028%Possible crowding
2021Q4₩1,231.4M17₩72.4M1029%
2021Q3₩1,312M16₩82M1131%
2021Q2₩1,294M16₩80.9M0031%
2021Q1₩1,029.4M16₩64.3M0031%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.