SEOUL COMMERCIAL AREA

동대부고 골목상권

동대문구장안2동· Area 104,535 m² · Area code 3110232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩18.8M▼ -11.6% YoY
Stores4▲ +33.3% YoY
Sales per store₩4.7M▼ -33.7% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-11.6%), so sales per store fell 33.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -67.4%
Stores±0.0%
Sales per store▼ -67.4%
Market size
Estimated sales (quarter)
₩18.8M
vs 2024Q4
-11.6%
Estimated transactions
1,715
Per-store economics
Estimated sales per store
₩4.7M
vs a year ago
-33.7%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩13M – ₩57.7M
20212022202320242025
₩57.7M₩18.8M
Stores3 – 4
20212022202320242025
44
Sales per store₩3.3M – ₩14.4M
20212022202320242025
₩14.4M₩4.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share25% – 50%
20212022202320242025
50%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.6%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩13M₩18.8M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩4.3M₩4.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–119%
  • 11–1435%
  • 14–1714%
  • 17–2123%
  • 21–2417%
Age
  • 10s0%
  • 20s10%
  • 30s20%
  • 40s31%
  • 50s25%
  • 60+14%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon11%
  • Tue13%
  • Wed19%
  • Thu19%
  • Fri19%
  • Sat16%
  • Sun2%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩18.8M-11.6%4+33.3%₩4.7M-33.7%0025%Possible crowding
2025Q3₩16.7M-28.0%4+33.3%₩4.2M-46.0%0025%Possible crowding
2025Q2₩19.3M-11.2%4+33.3%₩4.8M-33.4%2225%Possible crowding
2025Q1₩16M+23.1%4+33.3%₩4M-7.7%1025%Competition inflow
2024Q4₩21.3M-14.7%3-25.0%₩7.1M+13.8%0033%Shrinking
2024Q3₩23.2M+78.3%3-25.0%₩7.7M+137.8%0033%Mixed
2024Q2₩21.7M+43.8%3-25.0%₩7.2M+91.8%1133%Mixed
2024Q1₩13M-26.5%3-25.0%₩4.3M-2.0%0133%Shrinking
2023Q4₩24.9M+58.5%40.0%₩6.2M+58.5%0025%Growing
2023Q3₩13M-46.9%40.0%₩3.3M-46.9%0025%Mixed
2023Q2₩15.1M-22.9%40.0%₩3.8M-22.9%0025%Mixed
2023Q1₩17.7M-57.6%40.0%₩4.4M-57.6%0025%Mixed
2022Q4₩15.7M-66.3%40.0%₩3.9M-66.3%0025%Mixed
2022Q3₩24.6M-49.4%40.0%₩6.1M-49.4%0025%Mixed
2022Q2₩19.5M-63.4%40.0%₩4.9M-63.4%0125%Mixed
2022Q1₩41.7M-27.6%40.0%₩10.4M-27.6%0050%Mixed
2021Q4₩46.7M4₩11.7M0050%
2021Q3₩48.5M4₩12.1M0050%
2021Q2₩53.4M4₩13.4M0050%
2021Q1₩57.7M4₩14.4M0150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.