SEOUL COMMERCIAL AREA

동대부고 Neighbourhood area

Dongdaemun-gu (동대문구) 장안2동· Area 104,535 m² · Area code 3110232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores1▼ -50.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q2
Estimated sales▲ +14.9%
Stores▼ -33.3%
Sales per store▲ +72.4%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩19.5M – ₩40.5M
20212022202320242025
₩24.6M
Stores1 – 3
20212022202320242025
31
Sales per store₩6.5M – ₩14.2M
20212022202320242025
₩8.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 50%
20212022202320242025
33%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
-50.0%
Franchise share
0% (0/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩19.5M
Stores 2024 Q1 → 2025 Q4
31
Sales per store 2024 Q1 → 2025 Q4
₩6.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1411%
  • 14–1712%
  • 17–2118%
  • 21–2458%
Age
  • 10s1%
  • 20s9%
  • 30s19%
  • 40s47%
  • 50s20%
  • 60+4%
Weekday / weekend
  • Weekday57%
  • Weekend43%
Day of week
  • Mon8%
  • Tue12%
  • Wed12%
  • Thu7%
  • Fri19%
  • Sat31%
  • Sun11%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q41-50.0%000%
2025Q31-50.0%000%
2025Q21-50.0%000%
2025Q12-33.3%000%
2024Q42-33.3%000%
2024Q32-33.3%120%
2024Q2₩28.3M+22.5%2-33.3%₩14.2M+83.7%0150%Mixed
2024Q1₩19.5M-17.7%30.0%₩6.5M-17.7%0033%Mixed
2023Q4₩22.9M-6.7%30.0%₩7.6M-6.7%0033%Mixed
2023Q3₩24.3M-39.2%30.0%₩8.1M-39.2%0033%Mixed
2023Q2₩23.1M-34.7%30.0%₩7.7M-34.7%0033%Mixed
2023Q1₩23.7M+4.3%30.0%₩7.9M+4.3%0033%Growing
2022Q4₩24.5M-39.5%30.0%₩8.2M-39.5%0033%Mixed
2022Q3₩40M+34.5%30.0%₩13.3M+34.5%0033%Growing
2022Q2₩35.4M-0.3%30.0%₩11.8M-0.3%0033%Mixed
2022Q1₩22.7M-7.8%30.0%₩7.6M-7.8%0033%Mixed
2021Q4₩40.5M3₩13.5M0033%
2021Q3₩29.7M3₩9.9M0033%
2021Q2₩35.6M3₩11.9M0033%
2021Q1₩24.6M3₩8.2M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.