SEOUL COMMERCIAL AREA

동대부고 골목상권

동대문구장안2동· Area 104,535 m² · Area code 3110232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

자동차수리 2025 Q4 · Seoul data

Estimated sales (quarter)₩435.8M▲ +2.5% YoY
Stores9±0.0% YoY
Sales per store₩48.4M▲ +2.5% YoY

Reading this area Against a year earlier, estimated sales +2.5%, stores 0.0% and sales per store +2.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +65.0%
Stores±0.0%
Sales per store▲ +65.0%
Market size
Estimated sales (quarter)
₩435.8M
vs 2024Q4
+2.5%
Estimated transactions
3,074
Per-store economics
Estimated sales per store
₩48.4M
vs a year ago
+2.5%
Per transaction
₩142K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩264.2M – ₩464.1M
20212022202320242025
₩264.2M₩435.8M
Stores9 – 9
20212022202320242025
99
Sales per store₩29.4M – ₩51.6M
20212022202320242025
₩29.4M₩48.4M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share11% – 11%
20212022202320242025
11%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩329.5M₩435.8M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩36.6M₩48.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1439%
  • 14–1726%
  • 17–2110%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s22%
  • 40s26%
  • 50s27%
  • 60+20%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon17%
  • Tue14%
  • Wed21%
  • Thu18%
  • Fri16%
  • Sat13%
  • Sun0%
Gender
  • Male80%
  • Female20%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩435.8M+2.5%90.0%₩48.4M+2.5%0011%Mixed
2025Q3₩405.1M+23.6%90.0%₩45M+23.6%0011%Growing
2025Q2₩446M+17.5%90.0%₩49.6M+17.5%0011%Growing
2025Q1₩398M+20.8%90.0%₩44.2M+20.8%0011%Growing
2024Q4₩425M+5.4%90.0%₩47.2M+5.4%0011%Growing
2024Q3₩327.8M-18.4%90.0%₩36.4M-18.4%0011%Mixed
2024Q2₩379.5M+1.3%90.0%₩42.2M+1.3%0011%Mixed
2024Q1₩329.5M-27.3%90.0%₩36.6M-27.3%0011%Mixed
2023Q4₩403.4M+1.5%90.0%₩44.8M+1.5%0011%Mixed
2023Q3₩401.5M-1.5%90.0%₩44.6M-1.5%0011%Mixed
2023Q2₩374.8M+13.1%90.0%₩41.6M+13.1%0011%Growing
2023Q1₩453.4M+31.3%90.0%₩50.4M+31.3%0011%Growing
2022Q4₩397.5M-5.6%90.0%₩44.2M-5.6%0011%Mixed
2022Q3₩407.6M-12.2%90.0%₩45.3M-12.2%0011%Mixed
2022Q2₩331.3M-14.3%90.0%₩36.8M-14.3%0011%Mixed
2022Q1₩345.3M+30.7%90.0%₩38.4M+30.7%0011%Growing
2021Q4₩420.9M9₩46.8M0011%
2021Q3₩464.1M9₩51.6M0011%
2021Q2₩386.4M9₩42.9M0011%
2021Q1₩264.2M9₩29.4M0011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.