SEOUL COMMERCIAL AREA

동대부고 Neighbourhood area

Dongdaemun-gu (동대문구) 장안2동· Area 104,535 m² · Area code 3110232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,787M▲ +756.7% YoY
Stores13±0.0% YoY
Sales per store₩214.4M▲ +756.7% YoY

Reading this area Estimated sales rose 756.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 756.7%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +672.1%
Stores▲ +18.2%
Sales per store▲ +553.3%
Market size
Estimated sales (quarter)
₩2,787M
vs 2024Q4
+756.7%
Estimated transactions
22,018
Per-store economics
Estimated sales per store
₩214.4M
vs a year ago
+756.7%
Per transaction
₩127K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩272.6M – ₩2,787M
20212022202320242025
₩361M₩2,787M
Stores11 – 13
20212022202320242025
1113
Sales per store₩21M – ₩214.4M
20212022202320242025
₩32.8M₩214.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +756.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩439.9M₩2,787M
Stores 2024 Q1 → 2025 Q4
1313
Sales per store 2024 Q1 → 2025 Q4
₩33.8M₩214.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1154%
  • 11–1413%
  • 14–1732%
  • 17–211%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s1%
  • 40s69%
  • 50s27%
  • 60+3%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon45%
  • Tue12%
  • Wed1%
  • Thu1%
  • Fri39%
  • Sat1%
  • Sun0%
Gender
  • Male94%
  • Female6%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩2,787M+756.7%130.0%₩214.4M+756.7%000%Sales↑ · Stores→ · Per store↑
2025Q3₩2,787M+542.5%130.0%₩214.4M+542.5%000%Sales↑ · Stores→ · Per store↑
2025Q2₩272.6M-35.4%130.0%₩21M-35.4%000%Sales↓ · Stores→ · Per store↓
2025Q1₩296.3M-32.6%130.0%₩22.8M-32.6%000%Sales↓ · Stores→ · Per store↓
2024Q4₩325.3M-28.7%130.0%₩25M-28.7%110%Sales↓ · Stores→ · Per store↓
2024Q3₩433.7M-0.6%130.0%₩33.4M-0.6%000%Sales→ · Stores→ · Per store→
2024Q2₩422.1M+5.7%130.0%₩32.5M+5.7%000%Sales↑ · Stores→ · Per store↑
2024Q1₩439.9M+22.1%130.0%₩33.8M+22.1%000%Sales↑ · Stores→ · Per store↑
2023Q4₩456.2M-72.4%130.0%₩35.1M-72.4%000%Sales↓ · Stores→ · Per store↓
2023Q3₩436.4M-76.7%130.0%₩33.6M-76.7%000%Sales↓ · Stores→ · Per store↓
2023Q2₩399.3M-59.6%130.0%₩30.7M-59.6%000%Sales↓ · Stores→ · Per store↓
2023Q1₩360.4M+19.3%130.0%₩27.7M+19.3%000%Sales↑ · Stores→ · Per store↑
2022Q4₩1,653.3M+384.7%13+8.3%₩127.2M+347.4%000%Sales↑ · Stores↑ · Per store↑
2022Q3₩1,872.4M+362.5%13+8.3%₩144M+326.9%000%Sales↑ · Stores↑ · Per store↑
2022Q2₩989.2M+146.3%13+18.2%₩76.1M+108.4%000%Sales↑ · Stores↑ · Per store↑
2022Q1₩302.2M-16.3%13+18.2%₩23.2M-29.2%100%Sales↓ · Stores↑ · Per store↓
2021Q4₩341.1M12₩28.4M000%
2021Q3₩404.9M12₩33.7M100%
2021Q2₩401.6M11₩36.5M000%
2021Q1₩361M11₩32.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.