SEOUL COMMERCIAL AREA

동대부고 골목상권

동대문구장안2동· Area 104,535 m² · Area code 3110232 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩128.3M▲ +8.8% YoY
Stores1YoY
Sales per store₩128.3MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +116.3%
Stores
Sales per store
Market size
Estimated sales (quarter)
₩128.3M
vs 2024Q4
+8.8%
Estimated transactions
3,593
Per-store economics
Estimated sales per store
₩128.3M
vs a year ago
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩59.3M – ₩149.4M
20212022202320242025
₩59.3M₩128.3M
Stores0 – 1
20212022202320242025
01
Sales per store₩94.5M – ₩149.4M
20212022202320242025
₩128.3M
Openings0 – 1
20212022202320242025
10
Closings0 – 0
20212022202320242025
00
Franchise share400% – 500%
20212022202320242025
500%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.8%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
Franchise share
500% (5/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩114.4M₩128.3M
Stores 2024 Q1 → 2025 Q4
01
Sales per store 2024 Q1 → 2025 Q4
₩128.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–110%
  • 11–140%
  • 14–174%
  • 17–2145%
  • 21–2443%
Age
  • 10s1%
  • 20s4%
  • 30s14%
  • 40s47%
  • 50s20%
  • 60+13%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon7%
  • Tue12%
  • Wed15%
  • Thu13%
  • Fri20%
  • Sat22%
  • Sun11%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩128.3M+8.8%1₩128.3M00500%
2025Q3₩143M+27.7%1₩143M00500%
2025Q2₩149.4M+2.3%1₩149.4M00500%
2025Q1₩94.5M-17.4%1₩94.5M10400%
2024Q4₩118M+6.8%000
2024Q3₩112M-11.7%000
2024Q2₩146.1M-1.9%000
2024Q1₩114.4M-3.0%000
2023Q4₩110.5M-7.7%000
2023Q3₩126.9M-2.2%000
2023Q2₩148.8M+8.0%000
2023Q1₩117.9M+94.2%000
2022Q4₩119.7M+56.9%000
2022Q3₩129.7M+53.5%000
2022Q2₩137.8M+20.6%000
2022Q1₩60.7M+2.3%000
2021Q4₩76.3M000
2021Q3₩84.5M000
2021Q2₩114.2M000
2021Q1₩59.3M010
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.