SEOUL COMMERCIAL AREA

서대문역 발달상권

종로구교남동· Area 148,292 m² · Area code 3120001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩9,045M▼ -6.4% YoY
Stores79▼ -6.0% YoY
Sales per store₩114.5M▼ -0.4% YoY

Reading this area Estimated sales fell 6.4% from a year earlier and stores fell 6.0%. Sales per store are about the same at -0.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +24.0%
Stores▼ -11.2%
Sales per store▲ +39.7%
Market size
Estimated sales (quarter)
₩9,045M
vs 2024Q4
-6.4%
Estimated transactions
210,704
Per-store economics
Estimated sales per store
₩114.5M
vs a year ago
-0.4%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6,346.6M – ₩10,394.5M
20212022202320242025
₩7,296.1M₩9,045M
Stores79 – 95
20212022202320242025
8979
Sales per store₩68.2M – ₩117.3M
20212022202320242025
₩82M₩114.5M
Openings0 – 5
20212022202320242025
03
Closings1 – 7
20212022202320242025
13
Franchise share9% – 11%
20212022202320242025
11%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.4%, stores YoY -6.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
79
vs a year ago
-6.0%
Franchise share
11% (9/79)
Movement
Openings (rate)
3 (3%)
Closings (rate)
3 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩8,317.8M₩9,045M
Stores 2024 Q1 → 2025 Q4
8579
Sales per store 2024 Q1 → 2025 Q4
₩97.9M₩114.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–111%
  • 11–1430%
  • 14–177%
  • 17–2143%
  • 21–2416%
Age
  • 10s0%
  • 20s8%
  • 30s21%
  • 40s24%
  • 50s25%
  • 60+21%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon15%
  • Tue17%
  • Wed18%
  • Thu19%
  • Fri16%
  • Sat11%
  • Sun5%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9,045M-6.4%79-6.0%₩114.5M-0.4%3311%Shrinking
2025Q3₩9,267.1M+15.2%79-9.2%₩117.3M+26.9%1611%Mixed
2025Q2₩9,158.7M+3.7%84-1.2%₩109M+4.9%4111%Growing
2025Q1₩8,869.6M+6.6%81-4.7%₩109.5M+11.9%1411%Mixed
2024Q4₩9,659.7M-5.2%84-3.4%₩115M-1.9%1411%Shrinking
2024Q3₩8,044.9M-18.2%87+2.4%₩92.5M-20.1%3110%Mixed
2024Q2₩8,832.5M-10.6%85-3.4%₩103.9M-7.5%4311%Shrinking
2024Q1₩8,317.8M-16.2%85-6.6%₩97.9M-10.3%359%Shrinking
2023Q4₩10,194.5M-1.9%87-8.4%₩117.2M+7.1%319%Possible recovery
2023Q3₩9,836M+9.9%85-7.6%₩115.7M+19.0%369%Mixed
2023Q2₩9,880.8M+10.5%88-4.3%₩112.3M+15.5%379%Mixed
2023Q1₩9,930.7M+39.9%91+2.2%₩109.1M+36.8%1510%Growing
2022Q4₩10,394.5M+22.3%95+4.4%₩109.4M+17.2%529%Growing
2022Q3₩8,947.5M+41.0%92-1.1%₩97.3M+42.5%2310%Growing
2022Q2₩8,943.5M+9.9%920.0%₩97.2M+9.9%4111%Growing
2022Q1₩7,098.5M-2.7%890.0%₩79.8M-2.7%2411%Mixed
2021Q4₩8,497.4M91₩93.4M0211%
2021Q3₩6,346.6M93₩68.2M2111%
2021Q2₩8,138M92₩88.5M4111%
2021Q1₩7,296.1M89₩82M0111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.