SEOUL COMMERCIAL AREA

서촌(경복궁역) 발달상권

종로구사직동· Area 176,637 m² · Area code 3120002 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,543.4M▼ -3.0% YoY
Stores72▼ -2.7% YoY
Sales per store₩104.8M▼ -0.3% YoY

Reading this area Against a year earlier, estimated sales -3.0%, stores -2.7% and sales per store -0.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +83.9%
Stores▼ -6.5%
Sales per store▲ +96.7%
Market size
Estimated sales (quarter)
₩7,543.4M
vs 2024Q4
-3.0%
Estimated transactions
168,664
Per-store economics
Estimated sales per store
₩104.8M
vs a year ago
-0.3%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,101.1M – ₩8,551.3M
20212022202320242025
₩4,101.1M₩7,543.4M
Stores68 – 77
20212022202320242025
7772
Sales per store₩53.3M – ₩117.1M
20212022202320242025
₩53.3M₩104.8M
Openings0 – 4
20212022202320242025
12
Closings0 – 7
20212022202320242025
32
Franchise share4% – 6%
20212022202320242025
5%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.0%, stores YoY -2.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
72
vs a year ago
-2.7%
Franchise share
6% (4/72)
Movement
Openings (rate)
2 (3%)
Closings (rate)
2 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5,809.9M₩7,543.4M
Stores 2024 Q1 → 2025 Q4
6972
Sales per store 2024 Q1 → 2025 Q4
₩84.2M₩104.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1438%
  • 14–1714%
  • 17–2141%
  • 21–246%
Age
  • 10s1%
  • 20s14%
  • 30s24%
  • 40s20%
  • 50s22%
  • 60+20%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon13%
  • Tue13%
  • Wed16%
  • Thu16%
  • Fri16%
  • Sat16%
  • Sun10%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7,543.4M-3.0%72-2.7%₩104.8M-0.3%226%Mixed
2025Q3₩6,749.8M+6.1%72+1.4%₩93.7M+4.6%126%Growing
2025Q2₩8,551.3M+20.9%73+4.3%₩117.1M+15.9%115%Growing
2025Q1₩6,458.6M+11.2%73+5.8%₩88.5M+5.1%015%Growing
2024Q4₩7,772.9M+11.1%74+8.8%₩105M+2.1%414%Mixed
2024Q3₩6,361.4M+18.6%71+2.9%₩89.6M+15.2%324%Growing
2024Q2₩7,072.6M+10.7%70-1.4%₩101M+12.3%104%Growing
2024Q1₩5,809.9M+3.5%69-2.8%₩84.2M+6.5%214%Growing
2023Q4₩6,995.7M+0.9%68-6.8%₩102.9M+8.3%024%Possible recovery
2023Q3₩5,364.7M-13.0%69-4.2%₩77.7M-9.2%026%Shrinking
2023Q2₩6,388M-13.9%71-4.1%₩90M-10.2%116%Shrinking
2023Q1₩5,615.1M+26.7%71-4.1%₩79.1M+32.1%246%Mixed
2022Q4₩6,935.9M+13.4%73-3.9%₩95M+18.1%215%Mixed
2022Q3₩6,168.3M+43.5%72-5.3%₩85.7M+51.5%026%Mixed
2022Q2₩7,415.2M+38.0%74+1.4%₩100.2M+36.1%115%Growing
2022Q1₩4,431.1M+8.0%74-3.9%₩59.9M+12.4%245%Mixed
2021Q4₩6,115.8M76₩80.5M005%
2021Q3₩4,298.3M76₩56.6M415%
2021Q2₩5,374.4M73₩73.6M375%
2021Q1₩4,101.1M77₩53.3M135%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.