SEOUL COMMERCIAL AREA

서촌(경복궁역) 발달상권

종로구사직동· Area 176,637 m² · Area code 3120002 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩211.2M▼ -27.9% YoY
Stores9±0.0% YoY
Sales per store₩23.5M▼ -27.9% YoY

Reading this area Against a year earlier, estimated sales -27.9%, stores 0.0% and sales per store -27.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -18.5%
Stores▲ +28.6%
Sales per store▼ -36.6%
Market size
Estimated sales (quarter)
₩211.2M
vs 2024Q4
-27.9%
Estimated transactions
5,923
Per-store economics
Estimated sales per store
₩23.5M
vs a year ago
-27.9%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩119.4M – ₩614.2M
20212022202320242025
₩259.1M₩211.2M
Stores6 – 9
20212022202320242025
79
Sales per store₩15.3M – ₩102.4M
20212022202320242025
₩37M₩23.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -27.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩213M₩211.2M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩23.7M₩23.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1423%
  • 14–1736%
  • 17–2132%
  • 21–240%
Age
  • 10s1%
  • 20s27%
  • 30s35%
  • 40s14%
  • 50s12%
  • 60+12%
Weekday / weekend
  • Weekday54%
  • Weekend46%
Day of week
  • Mon6%
  • Tue10%
  • Wed9%
  • Thu10%
  • Fri19%
  • Sat29%
  • Sun17%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩211.2M-27.9%90.0%₩23.5M-27.9%000%Mixed
2025Q3₩137.9M-30.3%90.0%₩15.3M-30.3%000%Mixed
2025Q2₩263.5M-28.6%90.0%₩29.3M-28.6%000%Mixed
2025Q1₩188.2M-11.6%90.0%₩20.9M-11.6%000%Mixed
2024Q4₩293.1M+61.9%9+28.6%₩32.6M+25.9%000%Growing
2024Q3₩198M+65.8%9+28.6%₩22M+29.0%000%Growing
2024Q2₩369.2M+106.6%9+28.6%₩41M+60.7%000%Growing
2024Q1₩213M-9.2%9+28.6%₩23.7M-29.4%200%Possible crowding
2023Q4₩181.1M-45.0%70.0%₩25.9M-45.0%000%Mixed
2023Q3₩119.4M-29.7%70.0%₩17.1M-29.7%000%Mixed
2023Q2₩178.7M-53.6%7-12.5%₩25.5M-47.0%000%Shrinking
2023Q1₩234.6M-55.4%7+16.7%₩33.5M-61.8%000%Possible crowding
2022Q4₩329.2M-46.4%7+16.7%₩47M-54.0%000%Possible crowding
2022Q3₩169.8M-47.5%70.0%₩24.3M-47.5%010%Mixed
2022Q2₩385.1M-13.8%8+14.3%₩48.1M-24.6%200%Possible crowding
2022Q1₩526.1M+103.0%6-14.3%₩87.7M+136.9%000%Mixed
2021Q4₩614.2M6₩102.4M010%
2021Q3₩323.5M7₩46.2M000%
2021Q2₩446.9M7₩63.8M000%
2021Q1₩259.1M7₩37M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.