SEOUL COMMERCIAL AREA

서촌(경복궁역) 발달상권

종로구사직동· Area 176,637 m² · Area code 3120002 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩113.1M▲ +11.6% YoY
Stores4±0.0% YoY
Sales per store₩28.3M▲ +11.6% YoY

Reading this area Estimated sales rose 11.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 11.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +9.6%
Stores±0.0%
Sales per store▲ +9.6%
Market size
Estimated sales (quarter)
₩113.1M
vs 2024Q4
+11.6%
Estimated transactions
1,216
Per-store economics
Estimated sales per store
₩28.3M
vs a year ago
+11.6%
Per transaction
₩93K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩49.5M – ₩269.1M
20212022202320242025
₩103.2M₩113.1M
Stores4 – 4
20212022202320242025
44
Sales per store₩12.4M – ₩67.3M
20212022202320242025
₩25.8M₩28.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩78.6M₩113.1M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩19.7M₩28.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1122%
  • 11–1438%
  • 14–1717%
  • 17–2123%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s10%
  • 40s29%
  • 50s18%
  • 60+43%
Weekday / weekend
  • Weekday54%
  • Weekend46%
Day of week
  • Mon13%
  • Tue0%
  • Wed8%
  • Thu9%
  • Fri23%
  • Sat19%
  • Sun26%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩113.1M+11.6%40.0%₩28.3M+11.6%000%Growing
2025Q3₩96.3M+9.1%40.0%₩24.1M+9.1%000%Growing
2025Q2₩138.5M+83.8%40.0%₩34.6M+83.8%000%Growing
2025Q1₩100.7M+28.1%40.0%₩25.2M+28.1%000%Growing
2024Q4₩101.4M+17.9%40.0%₩25.3M+17.9%000%Growing
2024Q3₩88.3M+78.3%40.0%₩22.1M+78.3%000%Growing
2024Q2₩75.4M-0.9%40.0%₩18.8M-0.9%000%Mixed
2024Q1₩78.6M-7.6%40.0%₩19.7M-7.6%110%Mixed
2023Q4₩86M-20.3%40.0%₩21.5M-20.3%000%Mixed
2023Q3₩49.5M-55.6%40.0%₩12.4M-55.6%000%Mixed
2023Q2₩76.1M+12.2%40.0%₩19M+12.2%000%Growing
2023Q1₩85.1M-68.4%40.0%₩21.3M-68.4%000%Mixed
2022Q4₩107.9M+51.2%40.0%₩27M+51.2%000%Growing
2022Q3₩111.4M+99.4%40.0%₩27.9M+99.4%000%Growing
2022Q2₩67.8M-6.8%40.0%₩16.9M-6.8%000%Mixed
2022Q1₩269.1M+160.8%40.0%₩67.3M+160.8%000%Growing
2021Q4₩71.3M4₩17.8M000%
2021Q3₩55.9M4₩14M000%
2021Q2₩72.7M4₩18.2M000%
2021Q1₩103.2M4₩25.8M020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.