SEOUL COMMERCIAL AREA

서촌(경복궁역) 발달상권

종로구사직동· Area 176,637 m² · Area code 3120002 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의료기기 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,268M▼ -42.9% YoY
Stores3▼ -25.0% YoY
Sales per store₩756M▼ -23.9% YoY

Reading this area Estimated sales fell 42.9% from a year earlier and stores fell 25.0%. Sales per store are down 23.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +13.8%
Stores±0.0%
Sales per store▲ +13.8%
Market size
Estimated sales (quarter)
₩2,268M
vs 2024Q4
-42.9%
Estimated transactions
3,632
Per-store economics
Estimated sales per store
₩756M
vs a year ago
-23.9%
Per transaction
₩624K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩891.6M – ₩3,972.3M
20212022202320242025
₩1,993.2M₩2,268M
Stores3 – 4
20212022202320242025
33
Sales per store₩297.2M – ₩1,012M
20212022202320242025
₩664.4M₩756M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -42.9%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,531.1M₩2,268M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩843.7M₩756M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1129%
  • 11–1420%
  • 14–1750%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s20%
  • 50s11%
  • 60+69%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon6%
  • Tue5%
  • Wed36%
  • Thu19%
  • Fri27%
  • Sat7%
  • Sun0%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,268M-42.9%3-25.0%₩756M-23.9%000%Shrinking
2025Q3₩1,907.5M-26.4%3-25.0%₩635.8M-1.9%000%Shrinking
2025Q2₩2,921.5M+63.3%30.0%₩973.8M+63.3%000%Growing
2025Q1₩2,462.2M-2.7%30.0%₩820.7M-2.7%010%Mixed
2024Q4₩3,972.3M+154.1%4+33.3%₩993.1M+90.6%000%Growing
2024Q3₩2,593.1M+41.0%4+33.3%₩648.3M+5.8%100%Growing
2024Q2₩1,788.5M+100.6%30.0%₩596.2M+100.6%000%Growing
2024Q1₩2,531.1M+29.4%30.0%₩843.7M+29.4%000%Growing
2023Q4₩1,563.1M+14.4%30.0%₩521M+14.4%000%Growing
2023Q3₩1,838.8M-17.7%30.0%₩612.9M-17.7%000%Mixed
2023Q2₩891.6M-70.6%30.0%₩297.2M-70.6%000%Mixed
2023Q1₩1,955.9M+54.1%30.0%₩652M+54.1%000%Growing
2022Q4₩1,365.8M-45.6%30.0%₩455.3M-45.6%000%Mixed
2022Q3₩2,234.4M+29.0%30.0%₩744.8M+29.0%000%Growing
2022Q2₩3,036.1M+213.2%30.0%₩1,012M+213.2%000%Growing
2022Q1₩1,269.4M-36.3%30.0%₩423.1M-36.3%000%Mixed
2021Q4₩2,511.1M3₩837M000%
2021Q3₩1,731.8M3₩577.3M000%
2021Q2₩969.5M3₩323.2M000%
2021Q1₩1,993.2M3₩664.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.