SEOUL COMMERCIAL AREA

서촌(경복궁역) 발달상권

종로구사직동· Area 176,637 m² · Area code 3120002 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩22.3M▼ -33.0% YoY
Stores8±0.0% YoY
Sales per store₩2.8M▼ -33.0% YoY

Reading this area Against a year earlier, estimated sales -33.0%, stores 0.0% and sales per store -33.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +210.5%
Stores▲ +33.3%
Sales per store▲ +132.9%
Market size
Estimated sales (quarter)
₩22.3M
vs 2024Q4
-33.0%
Estimated transactions
114
Per-store economics
Estimated sales per store
₩2.8M
vs a year ago
-33.0%
Per transaction
₩196K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.2M – ₩49.5M
20212022202320242025
₩7.2M₩22.3M
Stores6 – 9
20212022202320242025
68
Sales per store₩1.2M – ₩6.2M
20212022202320242025
₩1.2M₩2.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -33.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩10.2M₩22.3M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩1.3M₩2.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–21100%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s83%
  • 50s17%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon42%
  • Tue24%
  • Wed17%
  • Thu0%
  • Fri17%
  • Sat0%
  • Sun0%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩22.3M-33.0%80.0%₩2.8M-33.0%000%Mixed
2025Q3₩39.7M-19.8%80.0%₩5M-19.8%000%Mixed
2025Q2₩41.6M+111.5%80.0%₩5.2M+111.5%000%Growing
2025Q1₩41.6M+307.4%80.0%₩5.2M+307.4%000%Growing
2024Q4₩33.2M+54.4%80.0%₩4.2M+54.4%000%Growing
2024Q3₩49.5M+309.4%80.0%₩6.2M+309.4%000%Growing
2024Q2₩19.6M-19.4%80.0%₩2.5M-19.4%000%Mixed
2024Q1₩10.2M-72.6%80.0%₩1.3M-72.6%000%Mixed
2023Q4₩21.5M+10.7%8-11.1%₩2.7M+24.5%000%Mixed
2023Q3₩12.1M-44.3%80.0%₩1.5M-44.3%000%Mixed
2023Q2₩24.4M-33.8%80.0%₩3M-33.8%000%Mixed
2023Q1₩37.2M+162.4%8+14.3%₩4.6M+129.6%010%Growing
2022Q4₩19.5M-49.4%9+28.6%₩2.2M-60.6%100%Possible crowding
2022Q3₩21.7M-36.1%8+33.3%₩2.7M-52.1%000%Possible crowding
2022Q2₩36.8M+77.3%8+33.3%₩4.6M+33.0%100%Growing
2022Q1₩14.2M+97.4%7+16.7%₩2M+69.2%000%Growing
2021Q4₩38.4M7₩5.5M100%
2021Q3₩34M6₩5.7M000%
2021Q2₩20.8M6₩3.5M000%
2021Q1₩7.2M6₩1.2M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.