SEOUL COMMERCIAL AREA

서촌(경복궁역) 발달상권

종로구사직동· Area 176,637 m² · Area code 3120002 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩314.9M▼ -67.4% YoY
Stores10▼ -9.1% YoY
Sales per store₩31.5M▼ -64.1% YoY

Reading this area Estimated sales fell 67.4% from a year earlier and stores fell 9.1%. Sales per store are down 64.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -44.2%
Stores▲ +11.1%
Sales per store▼ -49.8%
Market size
Estimated sales (quarter)
₩314.9M
vs 2024Q4
-67.4%
Estimated transactions
1,157
Per-store economics
Estimated sales per store
₩31.5M
vs a year ago
-64.1%
Per transaction
₩272K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩314.9M – ₩1,196M
20212022202320242025
₩564.6M₩314.9M
Stores6 – 11
20212022202320242025
910
Sales per store₩31.5M – ₩108.9M
20212022202320242025
₩62.7M₩31.5M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -67.4%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩507.5M₩314.9M
Stores 2024 Q1 → 2025 Q4
710
Sales per store 2024 Q1 → 2025 Q4
₩72.5M₩31.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–147%
  • 14–1712%
  • 17–2170%
  • 21–241%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s73%
  • 50s25%
  • 60+2%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon17%
  • Tue16%
  • Wed22%
  • Thu5%
  • Fri2%
  • Sat20%
  • Sun18%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩314.9M-67.4%10-9.1%₩31.5M-64.1%000%Shrinking
2025Q3₩743.2M-30.0%10-9.1%₩74.3M-23.1%110%Shrinking
2025Q2₩801.8M-25.4%11+10.0%₩72.9M-32.2%000%Possible crowding
2025Q1₩1,196M+135.7%11+57.1%₩108.7M+50.0%110%Growing
2024Q4₩966M+47.9%11+83.3%₩87.8M-19.3%110%Competition inflow
2024Q3₩1,062.5M+104.9%11+83.3%₩96.6M+11.8%100%Growing
2024Q2₩1,074.8M+106.5%10+66.7%₩107.5M+23.9%300%Growing
2024Q1₩507.5M-3.8%7+16.7%₩72.5M-17.5%100%Possible crowding
2023Q4₩653.3M+54.5%6-25.0%₩108.9M+106.0%000%Mixed
2023Q3₩518.6M+59.5%6-25.0%₩86.4M+112.7%000%Mixed
2023Q2₩520.6M+19.4%6-25.0%₩86.8M+59.2%000%Mixed
2023Q1₩527.5M+60.4%6-25.0%₩87.9M+113.9%020%Mixed
2022Q4₩422.8M-16.4%8-11.1%₩52.9M-6.0%000%Shrinking
2022Q3₩325.1M-43.1%8-11.1%₩40.6M-36.0%000%Shrinking
2022Q2₩436M-37.4%8-11.1%₩54.5M-29.5%000%Shrinking
2022Q1₩328.8M-41.8%8-11.1%₩41.1M-34.5%010%Shrinking
2021Q4₩505.8M9₩56.2M000%
2021Q3₩571.9M9₩63.5M000%
2021Q2₩696.1M9₩77.3M000%
2021Q1₩564.6M9₩62.7M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.