SEOUL COMMERCIAL AREA

서촌(경복궁역) Developed area

Jongno-gu (종로구) 사직동· Area 176,637 m² · Area code 3120002 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,997.2M▼ -5.2% YoY
Stores44▲ +2.3% YoY
Sales per store₩45.4M▼ -7.4% YoY

Reading this area Against a year earlier, estimated sales -5.2%, stores +2.3% and sales per store -7.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +5.8%
Stores▲ +2.3%
Sales per store▲ +3.4%
Market size
Estimated sales (quarter)
₩1,997.2M
vs 2024Q4
-5.2%
Estimated transactions
36,248
Per-store economics
Estimated sales per store
₩45.4M
vs a year ago
-7.4%
Per transaction
₩55K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,471.7M – ₩3,147.8M
20212022202320242025
₩1,887.6M₩1,997.2M
Stores41 – 48
20212022202320242025
4344
Sales per store₩33.4M – ₩68.5M
20212022202320242025
₩43.9M₩45.4M
Openings0 – 2
20212022202320242025
01
Closings0 – 4
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.2%, stores YoY +2.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
44
vs a year ago
+2.3%
Franchise share
0% (0/44)
Movement
Openings (rate)
1 (2%)
Closings (rate)
1 (2%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,787M₩1,997.2M
Stores 2024 Q1 → 2025 Q4
4644
Sales per store 2024 Q1 → 2025 Q4
₩38.8M₩45.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1428%
  • 14–1718%
  • 17–2141%
  • 21–2413%
Age
  • 10s0%
  • 20s27%
  • 30s33%
  • 40s15%
  • 50s14%
  • 60+11%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon9%
  • Tue11%
  • Wed15%
  • Thu14%
  • Fri15%
  • Sat21%
  • Sun16%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,997.2M-5.2%44+2.3%₩45.4M-7.4%110%Mixed
2025Q3₩1,588.8M+5.3%44-2.2%₩36.1M+7.7%100%Growing
2025Q2₩1,813.6M+1.9%43-2.3%₩42.2M+4.3%000%Mixed
2025Q1₩1,471.7M-17.6%44-4.3%₩33.4M-13.9%210%Shrinking
2024Q4₩2,107.8M-5.1%43-8.5%₩49M+3.7%020%Shrinking
2024Q3₩1,509.4M-13.2%45-6.3%₩33.5M-7.4%100%Shrinking
2024Q2₩1,779.6M-17.3%44-8.3%₩40.4M-9.8%240%Shrinking
2024Q1₩1,787M-13.5%460.0%₩38.8M-13.5%010%Mixed
2023Q4₩2,220.8M-29.5%47+2.2%₩47.3M-31.0%010%Mixed
2023Q3₩1,738.4M-21.1%48+4.3%₩36.2M-24.4%110%Possible crowding
2023Q2₩2,152.1M-4.5%48+9.1%₩44.8M-12.4%200%Possible crowding
2023Q1₩2,065.2M+24.2%46+7.0%₩44.9M+16.1%110%Growing
2022Q4₩3,147.8M+9.4%46+9.5%₩68.4M-0.1%000%Mixed
2022Q3₩2,203.3M-2.9%46+12.2%₩47.9M-13.5%200%Possible crowding
2022Q2₩2,252.8M+1.8%44+7.3%₩51.2M-5.2%100%Possible crowding
2022Q1₩1,662.6M-11.9%430.0%₩38.7M-11.9%100%Mixed
2021Q4₩2,876.3M42₩68.5M100%
2021Q3₩2,270.1M41₩55.4M000%
2021Q2₩2,213.4M41₩54M020%
2021Q1₩1,887.6M43₩43.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.