SEOUL COMMERCIAL AREA

서촌(경복궁역) 발달상권

종로구사직동· Area 176,637 m² · Area code 3120002 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩797.4M▼ -19.1% YoY
Stores12▼ -14.3% YoY
Sales per store₩66.4M▼ -5.6% YoY

Reading this area Estimated sales fell 19.1% from a year earlier and stores fell 14.3%. Sales per store are down 5.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +58.1%
Stores▼ -14.3%
Sales per store▲ +84.4%
Market size
Estimated sales (quarter)
₩797.4M
vs 2024Q4
-19.1%
Estimated transactions
79,368
Per-store economics
Estimated sales per store
₩66.4M
vs a year ago
-5.6%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩303.8M – ₩1,055.1M
20212022202320242025
₩504.4M₩797.4M
Stores12 – 16
20212022202320242025
1412
Sales per store₩20.3M – ₩87.1M
20212022202320242025
₩36M₩66.4M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 8%
20212022202320242025
0%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.1%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-14.3%
Franchise share
8% (1/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩930.2M₩797.4M
Stores 2024 Q1 → 2025 Q4
1512
Sales per store 2024 Q1 → 2025 Q4
₩62M₩66.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1437%
  • 14–1720%
  • 17–2122%
  • 21–242%
Age
  • 10s1%
  • 20s17%
  • 30s27%
  • 40s23%
  • 50s18%
  • 60+13%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon8%
  • Tue12%
  • Wed16%
  • Thu15%
  • Fri16%
  • Sat18%
  • Sun16%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩797.4M-19.1%12-14.3%₩66.4M-5.6%008%Shrinking
2025Q3₩740.5M-7.3%12-20.0%₩61.7M+15.9%008%Shrinking
2025Q2₩1,045.7M+5.2%12-20.0%₩87.1M+31.4%018%Mixed
2025Q1₩849.8M-8.6%13-13.3%₩65.4M+5.4%018%Shrinking
2024Q4₩985.7M-6.6%14+7.7%₩70.4M-13.3%017%Possible crowding
2024Q3₩798.5M-1.1%15+15.4%₩53.2M-14.3%007%Possible crowding
2024Q2₩994.4M+35.7%15+15.4%₩66.3M+17.6%007%Growing
2024Q1₩930.2M+109.7%15+25.0%₩62M+67.8%207%Growing
2023Q4₩1,055.1M+105.0%13+8.3%₩81.2M+89.2%118%Growing
2023Q3₩807.5M+63.4%13+8.3%₩62.1M+50.8%008%Growing
2023Q2₩732.9M+25.1%130.0%₩56.4M+25.1%208%Growing
2023Q1₩443.5M+46.0%12-20.0%₩37M+82.5%000%Mixed
2022Q4₩514.7M+15.1%12-25.0%₩42.9M+53.4%000%Mixed
2022Q3₩494.2M-14.8%12-20.0%₩41.2M+6.5%010%Shrinking
2022Q2₩585.9M-11.3%13-7.1%₩45.1M-4.5%020%Shrinking
2022Q1₩303.8M-39.8%15+7.1%₩20.3M-43.8%010%Possible crowding
2021Q4₩447.3M16₩28M100%
2021Q3₩580.1M15₩38.7M100%
2021Q2₩660.6M14₩47.2M000%
2021Q1₩504.4M14₩36M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.