SEOUL COMMERCIAL AREA

서촌(경복궁역) 발달상권

종로구사직동· Area 176,637 m² · Area code 3120002 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩725.1M▲ +8.3% YoY
Stores11±0.0% YoY
Sales per store₩65.9M▲ +8.3% YoY

Reading this area Estimated sales rose 8.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 8.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +107.0%
Stores▲ +10.0%
Sales per store▲ +88.2%
Market size
Estimated sales (quarter)
₩725.1M
vs 2024Q4
+8.3%
Estimated transactions
47,824
Per-store economics
Estimated sales per store
₩65.9M
vs a year ago
+8.3%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩350.3M – ₩831.5M
20212022202320242025
₩350.3M₩725.1M
Stores10 – 11
20212022202320242025
1011
Sales per store₩35M – ₩83.1M
20212022202320242025
₩35M₩65.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
0.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩536.2M₩725.1M
Stores 2024 Q1 → 2025 Q4
1111
Sales per store 2024 Q1 → 2025 Q4
₩48.7M₩65.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1130%
  • 11–1427%
  • 14–1730%
  • 17–2112%
  • 21–240%
Age
  • 10s1%
  • 20s4%
  • 30s16%
  • 40s33%
  • 50s19%
  • 60+27%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon20%
  • Tue15%
  • Wed13%
  • Thu14%
  • Fri21%
  • Sat17%
  • Sun0%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩725.1M+8.3%110.0%₩65.9M+8.3%000%Growing
2025Q3₩480.8M+0.9%110.0%₩43.7M+0.9%000%Mixed
2025Q2₩478.2M+17.2%110.0%₩43.5M+17.2%000%Growing
2025Q1₩519.4M-3.1%110.0%₩47.2M-3.1%000%Mixed
2024Q4₩669.7M-19.5%11+10.0%₩60.9M-26.8%000%Possible crowding
2024Q3₩476.5M-12.9%11+10.0%₩43.3M-20.8%000%Possible crowding
2024Q2₩408.1M-26.3%11+10.0%₩37.1M-33.0%000%Possible crowding
2024Q1₩536.2M+17.7%11+10.0%₩48.7M+7.0%100%Growing
2023Q4₩831.5M+32.0%100.0%₩83.1M+32.0%000%Growing
2023Q3₩546.9M+10.4%100.0%₩54.7M+10.4%000%Growing
2023Q2₩553.4M+26.4%100.0%₩55.3M+26.4%000%Growing
2023Q1₩455.5M+8.2%100.0%₩45.6M+8.2%000%Growing
2022Q4₩629.9M+1.5%100.0%₩63M+1.5%000%Mixed
2022Q3₩495.4M+18.2%100.0%₩49.5M+18.2%000%Growing
2022Q2₩437.7M-6.6%100.0%₩43.8M-6.6%000%Mixed
2022Q1₩421.1M+20.2%100.0%₩42.1M+20.2%000%Growing
2021Q4₩620.6M10₩62.1M000%
2021Q3₩419M10₩41.9M000%
2021Q2₩468.9M10₩46.9M000%
2021Q1₩350.3M10₩35M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.