SEOUL COMMERCIAL AREA

서촌(경복궁역) 발달상권

종로구사직동· Area 176,637 m² · Area code 3120002 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩883.6M▲ +2.1% YoY
Stores4±0.0% YoY
Sales per store₩220.9M▲ +2.1% YoY

Reading this area Against a year earlier, estimated sales +2.1%, stores 0.0% and sales per store +2.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +35.5%
Stores▼ -20.0%
Sales per store▲ +69.4%
Market size
Estimated sales (quarter)
₩883.6M
vs 2024Q4
+2.1%
Estimated transactions
63,398
Per-store economics
Estimated sales per store
₩220.9M
vs a year ago
+2.1%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩652.1M – ₩1,016.6M
20212022202320242025
₩652.1M₩883.6M
Stores4 – 5
20212022202320242025
54
Sales per store₩130.4M – ₩220.9M
20212022202320242025
₩130.4M₩220.9M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share20% – 25%
20212022202320242025
20%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩771.4M₩883.6M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩192.9M₩220.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1428%
  • 14–1736%
  • 17–2118%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s13%
  • 40s20%
  • 50s19%
  • 60+45%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon19%
  • Tue17%
  • Wed15%
  • Thu15%
  • Fri20%
  • Sat14%
  • Sun1%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩883.6M+2.1%40.0%₩220.9M+2.1%0025%Mixed
2025Q3₩829.3M+0.0%40.0%₩207.3M+0.0%0025%Mixed
2025Q2₩819.8M+1.7%40.0%₩204.9M+1.7%0025%Mixed
2025Q1₩745.7M-3.3%40.0%₩186.4M-3.3%0025%Mixed
2024Q4₩865.8M-3.5%4-20.0%₩216.4M+20.6%0025%Shrinking
2024Q3₩829M-3.4%4-20.0%₩207.3M+20.7%0025%Shrinking
2024Q2₩805.9M-15.4%4-20.0%₩201.5M+5.7%0025%Shrinking
2024Q1₩771.4M-4.9%4-20.0%₩192.9M+18.9%0125%Shrinking
2023Q4₩897.3M-5.3%50.0%₩179.5M-5.3%0020%Mixed
2023Q3₩858.5M+2.9%50.0%₩171.7M+2.9%0020%Mixed
2023Q2₩953M+17.5%50.0%₩190.6M+17.5%0020%Growing
2023Q1₩811.1M-20.2%50.0%₩162.2M-20.2%0020%Mixed
2022Q4₩947.7M+19.2%50.0%₩189.5M+19.2%0020%Growing
2022Q3₩834.5M+12.4%50.0%₩166.9M+12.4%0020%Growing
2022Q2₩811M+8.3%50.0%₩162.2M+8.3%0020%Growing
2022Q1₩1,016.6M+55.9%50.0%₩203.3M+55.9%0020%Growing
2021Q4₩795.3M5₩159.1M0020%
2021Q3₩742.5M5₩148.5M0020%
2021Q2₩748.9M5₩149.8M0020%
2021Q1₩652.1M5₩130.4M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.