SEOUL COMMERCIAL AREA

서촌(경복궁역) 발달상권

종로구사직동· Area 176,637 m² · Area code 3120002 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

철물점 2025 Q4 · Seoul data

Estimated sales (quarter)₩73.1M▼ -26.7% YoY
Stores3±0.0% YoY
Sales per store₩24.4M▼ -26.7% YoY

Reading this area Against a year earlier, estimated sales -26.7%, stores 0.0% and sales per store -26.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +69.3%
Stores▼ -25.0%
Sales per store▲ +125.7%
Market size
Estimated sales (quarter)
₩73.1M
vs 2024Q4
-26.7%
Estimated transactions
3,985
Per-store economics
Estimated sales per store
₩24.4M
vs a year ago
-26.7%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩30.9M – ₩128.2M
20212022202320242025
₩43.2M₩73.1M
Stores3 – 4
20212022202320242025
43
Sales per store₩10.3M – ₩33.2M
20212022202320242025
₩10.8M₩24.4M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -26.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩48.3M₩73.1M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩16.1M₩24.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1127%
  • 11–1453%
  • 14–1718%
  • 17–211%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s21%
  • 40s18%
  • 50s48%
  • 60+13%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon9%
  • Tue19%
  • Wed49%
  • Thu12%
  • Fri9%
  • Sat1%
  • Sun0%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩73.1M-26.7%30.0%₩24.4M-26.7%000%Mixed
2025Q3₩30.9M-68.6%30.0%₩10.3M-68.6%000%Mixed
2025Q2₩58.1M+15.0%30.0%₩19.4M+15.0%000%Growing
2025Q1₩51M+5.5%30.0%₩17M+5.5%000%Growing
2024Q4₩99.7M+72.1%3-25.0%₩33.2M+129.5%000%Mixed
2024Q3₩98.4M+39.6%3-25.0%₩32.8M+86.1%000%Mixed
2024Q2₩50.5M-38.4%3-25.0%₩16.8M-17.9%000%Shrinking
2024Q1₩48.3M-5.0%3-25.0%₩16.1M+26.7%010%Shrinking
2023Q4₩58M-35.3%40.0%₩14.5M-35.3%000%Mixed
2023Q3₩70.5M-42.0%40.0%₩17.6M-42.0%000%Mixed
2023Q2₩82.1M+1.3%40.0%₩20.5M+1.3%000%Mixed
2023Q1₩50.8M-48.0%40.0%₩12.7M-48.0%000%Mixed
2022Q4₩89.5M-8.8%40.0%₩22.4M-8.8%000%Mixed
2022Q3₩121.5M+89.9%40.0%₩30.4M+89.9%000%Growing
2022Q2₩81.1M-36.8%40.0%₩20.3M-36.8%000%Mixed
2022Q1₩97.8M+126.6%40.0%₩24.5M+126.6%000%Growing
2021Q4₩98.2M4₩24.6M000%
2021Q3₩64M4₩16M000%
2021Q2₩128.2M4₩32.1M000%
2021Q1₩43.2M4₩10.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.