SEOUL COMMERCIAL AREA

명동(명동거리) Developed area

Jung-gu (중구) 명동· Area 221,515 m² · Area code 3120028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩28,495M▼ -5.5% YoY
Stores176▲ +2.9% YoY
Sales per store₩161.9M▼ -8.2% YoY

Reading this area Against a year earlier, estimated sales -5.5%, stores +2.9% and sales per store -8.2% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +147.6%
Stores▲ +27.5%
Sales per store▲ +94.1%
Market size
Estimated sales (quarter)
₩28,495M
vs 2024Q4
-5.5%
Estimated transactions
641,690
Per-store economics
Estimated sales per store
₩161.9M
vs a year ago
-8.2%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩11,509.9M – ₩31,016.6M
20212022202320242025
₩11,509.9M₩28,495M
Stores131 – 178
20212022202320242025
138176
Sales per store₩83.4M – ₩206.8M
20212022202320242025
₩83.4M₩161.9M
Openings1 – 19
20212022202320242025
16
Closings2 – 8
20212022202320242025
47
Franchise share18% – 24%
20212022202320242025
22%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.5%, stores YoY +2.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
176
vs a year ago
+2.9%
Franchise share
19% (34/176)
Movement
Openings (rate)
6 (3%)
Closings (rate)
7 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩27,797.5M₩28,495M
Stores 2024 Q1 → 2025 Q4
152176
Sales per store 2024 Q1 → 2025 Q4
₩182.9M₩161.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–112%
  • 11–1433%
  • 14–1713%
  • 17–2140%
  • 21–2412%
Age
  • 10s1%
  • 20s16%
  • 30s25%
  • 40s23%
  • 50s19%
  • 60+16%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon12%
  • Tue15%
  • Wed16%
  • Thu16%
  • Fri15%
  • Sat14%
  • Sun12%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩28,495M-5.5%176+2.9%₩161.9M-8.2%6719%Sales↓ · Stores→ · Per store↓
2025Q3₩23,030.1M-10.3%178+7.2%₩129.4M-16.3%6419%Sales↓ · Stores↑ · Per store↓
2025Q2₩22,690.5M-15.5%176+7.3%₩128.9M-21.3%7518%Sales↓ · Stores↑ · Per store↓
2025Q1₩22,626.2M-18.6%173+13.8%₩130.8M-28.5%4219%Sales↓ · Stores↑ · Per store↓
2024Q4₩30,159.2M-2.8%171+14.0%₩176.4M-14.7%10519%Sales→ · Stores↑ · Per store↓
2024Q3₩25,665.4M+3.3%166+14.5%₩154.6M-9.8%8720%Sales↑ · Stores↑ · Per store↓
2024Q2₩26,863.6M+9.2%164+14.7%₩163.8M-4.8%19821%Sales↑ · Stores↑ · Per store↓
2024Q1₩27,797.5M+9.4%152+6.3%₩182.9M+2.9%7423%Sales↑ · Stores↑ · Per store→
2023Q4₩31,016.6M+7.9%150+7.1%₩206.8M+0.7%10523%Sales↑ · Stores↑ · Per store→
2023Q3₩24,851M+7.5%145+9.0%₩171.4M-1.4%8623%Sales↑ · Stores↑ · Per store→
2023Q2₩24,595M+11.7%143+8.3%₩172M+3.1%6424%Sales↑ · Stores↑ · Per store↑
2023Q1₩25,417.7M+74.0%143+7.5%₩177.7M+61.8%11622%Sales↑ · Stores↑ · Per store↑
2022Q4₩28,752.8M+55.1%140+6.1%₩205.4M+46.2%12321%Sales↑ · Stores↑ · Per store↑
2022Q3₩23,106.9M+81.6%133+1.5%₩173.7M+78.8%4321%Sales↑ · Stores→ · Per store↑
2022Q2₩22,024M+49.4%132-0.8%₩166.8M+50.6%3521%Sales↑ · Stores→ · Per store↑
2022Q1₩14,608.9M+26.9%133-3.6%₩109.8M+31.7%3222%Sales↑ · Stores↓ · Per store↑
2021Q4₩18,538.7M132₩140.4M4522%
2021Q3₩12,726.7M131₩97.2M2424%
2021Q2₩14,737.1M133₩110.8M2723%
2021Q1₩11,509.9M138₩83.4M1422%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.