SEOUL COMMERCIAL AREA

명동(명동거리) 발달상권

중구명동· Area 221,515 m² · Area code 3120028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩9.9M▼ -64.5% YoY
Stores3±0.0% YoY
Sales per store₩3.3M▼ -64.5% YoY

Reading this area Against a year earlier, estimated sales -64.5%, stores 0.0% and sales per store -64.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -42.3%
Stores±0.0%
Sales per store▼ -42.3%
Market size
Estimated sales (quarter)
₩9.9M
vs 2024Q4
-64.5%
Estimated transactions
426
Per-store economics
Estimated sales per store
₩3.3M
vs a year ago
-64.5%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6.8M – ₩75.5M
20212022202320242025
₩17.1M₩9.9M
Stores3 – 5
20212022202320242025
33
Sales per store₩2.3M – ₩17.8M
20212022202320242025
₩5.7M₩3.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -64.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩12.1M₩9.9M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩4M₩3.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1419%
  • 14–1737%
  • 17–2139%
  • 21–240%
Age
  • 10s1%
  • 20s26%
  • 30s29%
  • 40s18%
  • 50s18%
  • 60+8%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon11%
  • Tue12%
  • Wed24%
  • Thu18%
  • Fri21%
  • Sat12%
  • Sun2%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9.9M-64.5%30.0%₩3.3M-64.5%000%Mixed
2025Q3₩26.5M+120.9%30.0%₩8.8M+120.9%000%Growing
2025Q2₩29.1M-45.7%30.0%₩9.7M-45.7%000%Mixed
2025Q1₩15.7M+29.7%30.0%₩5.2M+29.7%000%Growing
2024Q4₩27.8M+1.4%30.0%₩9.3M+1.4%000%Mixed
2024Q3₩12M+14.7%30.0%₩4M+14.7%000%Growing
2024Q2₩53.5M+125.3%30.0%₩17.8M+125.3%000%Growing
2024Q1₩12.1M-84.0%3-40.0%₩4M-73.3%000%Shrinking
2023Q4₩27.4M-35.2%3-40.0%₩9.1M+8.1%000%Shrinking
2023Q3₩10.5M-36.5%30.0%₩3.5M-36.5%000%Mixed
2023Q2₩23.8M30.0%₩7.9M020%
2023Q1₩75.5M5+66.7%₩15.1M000%
2022Q4₩42.3M+520.8%5+66.7%₩8.5M+272.5%200%Growing
2022Q3₩16.5M+74.2%30.0%₩5.5M+74.2%000%Growing
2022Q230.0%000%
2022Q130.0%000%
2021Q4₩6.8M3₩2.3M000%
2021Q3₩9.4M3₩3.1M000%
2021Q2₩11.2M3₩3.7M000%
2021Q1₩17.1M3₩5.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.