SEOUL COMMERCIAL AREA

명동(명동거리) 발달상권

중구명동· Area 221,515 m² · Area code 3120028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,204M▲ +61.4% YoY
Stores15▲ +66.7% YoY
Sales per store₩280.3M▼ -3.2% YoY

Reading this area Estimated sales rose 61.4% from a year earlier, but stores rose 66.7%. The market grew, yet stores grew faster, so sales per store fell 3.2%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +106.1%
Stores▲ +114.3%
Sales per store▼ -3.8%
Market size
Estimated sales (quarter)
₩4,204M
vs 2024Q4
+61.4%
Estimated transactions
203,363
Per-store economics
Estimated sales per store
₩280.3M
vs a year ago
-3.2%
Per transaction
₩21K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,039.1M – ₩4,204M
20212022202320242025
₩2,039.6M₩4,204M
Stores5 – 15
20212022202320242025
715
Sales per store₩219.8M – ₩610.5M
20212022202320242025
₩291.4M₩280.3M
Openings0 – 3
20212022202320242025
03
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +61.4%, stores YoY +66.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+66.7%
Franchise share
0% (0/15)
Movement
Openings (rate)
3 (20%)
Closings (rate)
0 (0%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩2,876.8M₩4,204M
Stores 2024 Q1 → 2025 Q4
615
Sales per store 2024 Q1 → 2025 Q4
₩479.5M₩280.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1419%
  • 14–1730%
  • 17–2142%
  • 21–249%
Age
  • 10s1%
  • 20s14%
  • 30s31%
  • 40s33%
  • 50s15%
  • 60+7%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon10%
  • Tue13%
  • Wed12%
  • Thu14%
  • Fri13%
  • Sat22%
  • Sun17%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,204M+61.4%15+66.7%₩280.3M-3.2%300%Competition inflow
2025Q3₩2,638.2M-3.9%12+50.0%₩219.8M-35.9%200%Possible crowding
2025Q2₩2,816.1M+0.8%10+42.9%₩281.6M-29.4%100%Possible crowding
2025Q1₩2,685.5M-6.7%10+66.7%₩268.5M-44.0%100%Possible crowding
2024Q4₩2,605.3M-13.6%9+80.0%₩289.5M-52.0%100%Possible crowding
2024Q3₩2,745.6M-10.1%8+60.0%₩343.2M-43.8%100%Possible crowding
2024Q2₩2,793.1M+2.3%7+16.7%₩399M-12.3%100%Possible crowding
2024Q1₩2,876.8M+40.6%60.0%₩479.5M+40.6%100%Growing
2023Q4₩3,014M+47.3%5-28.6%₩602.8M+106.3%000%Mixed
2023Q3₩3,052.7M+48.9%5-28.6%₩610.5M+108.5%010%Mixed
2023Q2₩2,729.2M+33.0%60.0%₩454.9M+33.0%000%Growing
2023Q1₩2,046.2M-0.5%60.0%₩341M-0.5%010%Mixed
2022Q4₩2,045.8M+0.2%7+16.7%₩292.3M-14.1%000%Possible crowding
2022Q3₩2,050M+0.2%7+16.7%₩292.9M-14.1%100%Possible crowding
2022Q2₩2,052.3M+0.6%6+20.0%₩342.1M-16.1%000%Possible crowding
2022Q1₩2,056.9M+0.8%6-14.3%₩342.8M+17.7%000%Possible recovery
2021Q4₩2,040.9M6₩340.1M000%
2021Q3₩2,046.1M6₩341M100%
2021Q2₩2,039.1M5₩407.8M020%
2021Q1₩2,039.6M7₩291.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.