SEOUL COMMERCIAL AREA

명동(명동거리) 발달상권

중구명동· Area 221,515 m² · Area code 3120028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,684.9M▲ +21.5% YoY
Stores84▲ +3.7% YoY
Sales per store₩20.1M▲ +17.1% YoY

Reading this area Estimated sales rose 21.5% from a year earlier while stores were up 3.7%, so sales per store also rose 17.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +17.5%
Stores▲ +265.2%
Sales per store▼ -67.8%
Market size
Estimated sales (quarter)
₩1,684.9M
vs 2024Q4
+21.5%
Estimated transactions
168,141
Per-store economics
Estimated sales per store
₩20.1M
vs a year ago
+17.1%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩710.9M – ₩1,684.9M
20212022202320242025
₩1,434.5M₩1,684.9M
Stores20 – 88
20212022202320242025
2384
Sales per store₩14.7M – ₩63.2M
20212022202320242025
₩62.4M₩20.1M
Openings0 – 46
20212022202320242025
03
Closings0 – 5
20212022202320242025
15
Franchise share6% – 33%
20212022202320242025
30%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +21.5%, stores YoY +3.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
84
vs a year ago
+3.7%
Franchise share
8% (7/84)
Movement
Openings (rate)
3 (3%)
Closings (rate)
5 (6%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩1,457.9M₩1,684.9M
Stores 2024 Q1 → 2025 Q4
2684
Sales per store 2024 Q1 → 2025 Q4
₩56.1M₩20.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1121%
  • 11–1441%
  • 14–1714%
  • 17–2120%
  • 21–244%
Age
  • 10s2%
  • 20s18%
  • 30s28%
  • 40s26%
  • 50s18%
  • 60+8%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon15%
  • Tue14%
  • Wed20%
  • Thu17%
  • Fri16%
  • Sat9%
  • Sun8%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,684.9M+21.5%84+3.7%₩20.1M+17.1%358%Growing
2025Q3₩1,467.1M+8.5%87+13.0%₩16.9M-4.0%237%Competition inflow
2025Q2₩1,327.2M-3.6%88+23.9%₩15.1M-22.2%407%Possible crowding
2025Q1₩1,266.2M-13.1%86+230.8%₩14.7M-73.7%616%Possible crowding
2024Q4₩1,386.9M-5.7%81+224.0%₩17.1M-70.9%516%Possible crowding
2024Q3₩1,352.5M-3.2%77+234.8%₩17.6M-71.1%606%Possible crowding
2024Q2₩1,376.9M+7.9%71+238.1%₩19.4M-68.1%4617%Competition inflow
2024Q1₩1,457.9M+12.9%26+23.8%₩56.1M-8.8%2119%Competition inflow
2023Q4₩1,470.2M+16.3%25+25.0%₩58.8M-6.9%2020%Competition inflow
2023Q3₩1,397.4M+31.9%23+9.5%₩60.8M+20.4%3022%Growing
2023Q2₩1,276.5M+33.7%210.0%₩60.8M+33.7%0019%Growing
2023Q1₩1,291M+81.6%210.0%₩61.5M+81.6%1019%Growing
2022Q4₩1,263.6M+43.6%20-4.8%₩63.2M+50.8%0120%Mixed
2022Q3₩1,059.3M+31.1%210.0%₩50.4M+31.1%0019%Growing
2022Q2₩954.9M-8.6%21-4.5%₩45.5M-4.2%0019%Shrinking
2022Q1₩710.9M-50.4%21-8.7%₩33.9M-45.7%0119%Shrinking
2021Q4₩879.7M21₩41.9M0224%
2021Q3₩807.9M21₩38.5M1133%
2021Q2₩1,044.6M22₩47.5M0227%
2021Q1₩1,434.5M23₩62.4M0130%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.