SEOUL COMMERCIAL AREA

명동(명동거리) 발달상권

중구명동· Area 221,515 m² · Area code 3120028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,050.4M▲ +15.4% YoY
Stores51±0.0% YoY
Sales per store₩99M▲ +15.4% YoY

Reading this area Estimated sales rose 15.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 15.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +173.3%
Stores▼ -10.5%
Sales per store▲ +205.4%
Market size
Estimated sales (quarter)
₩5,050.4M
vs 2024Q4
+15.4%
Estimated transactions
66,336
Per-store economics
Estimated sales per store
₩99M
vs a year ago
+15.4%
Per transaction
₩76K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,199.4M – ₩5,312.8M
20212022202320242025
₩1,848.1M₩5,050.4M
Stores48 – 57
20212022202320242025
5751
Sales per store₩23.5M – ₩104.2M
20212022202320242025
₩32.4M₩99M
Openings0 – 4
20212022202320242025
10
Closings0 – 5
20212022202320242025
50
Franchise share2% – 6%
20212022202320242025
2%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +15.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
51
vs a year ago
0.0%
Franchise share
4% (2/51)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩4,345.4M₩5,050.4M
Stores 2024 Q1 → 2025 Q4
5051
Sales per store 2024 Q1 → 2025 Q4
₩86.9M₩99M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1422%
  • 14–1733%
  • 17–2138%
  • 21–247%
Age
  • 10s3%
  • 20s22%
  • 30s19%
  • 40s17%
  • 50s20%
  • 60+20%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon14%
  • Tue9%
  • Wed15%
  • Thu14%
  • Fri15%
  • Sat18%
  • Sun15%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,050.4M+15.4%510.0%₩99M+15.4%004%Growing
2025Q3₩4,338.6M+5.2%510.0%₩85.1M+5.2%104%Growing
2025Q2₩3,864M-27.3%50-2.0%₩77.3M-25.8%114%Mixed
2025Q1₩3,388.6M-22.0%500.0%₩67.8M-22.0%014%Mixed
2024Q4₩4,378.1M+15.7%51+6.3%₩85.8M+8.8%004%Growing
2024Q3₩4,123.6M+98.8%51+2.0%₩80.9M+94.9%004%Growing
2024Q2₩5,312.8M+174.3%51+2.0%₩104.2M+168.9%104%Growing
2024Q1₩4,345.4M+100.5%50+2.0%₩86.9M+96.5%204%Growing
2023Q4₩3,785.6M+37.3%48-2.0%₩78.9M+40.1%254%Growing
2023Q3₩2,073.8M+8.8%50+4.2%₩41.5M+4.5%116%Growing
2023Q2₩1,936.8M-16.7%50-2.0%₩38.7M-15.1%106%Mixed
2023Q1₩2,167.6M+80.7%49-3.9%₩44.2M+88.1%006%Mixed
2022Q4₩2,757.8M+42.2%49-5.8%₩56.3M+50.9%416%Mixed
2022Q3₩1,905.6M+40.4%48-9.4%₩39.7M+55.0%032%Mixed
2022Q2₩2,325.6M-5.3%51-10.5%₩45.6M+5.8%002%Shrinking
2022Q1₩1,199.4M-35.1%51-10.5%₩23.5M-27.5%012%Shrinking
2021Q4₩1,939.3M52₩37.3M012%
2021Q3₩1,357.7M53₩25.6M042%
2021Q2₩2,455.7M57₩43.1M222%
2021Q1₩1,848.1M57₩32.4M152%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.