SEOUL COMMERCIAL AREA

명동(명동거리) 발달상권

중구명동· Area 221,515 m² · Area code 3120028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,396.8M▲ +4.6% YoY
Stores1▼ -50.0% YoY
Sales per store₩1,396.8M▲ +109.2% YoY

Reading this area Against a year earlier, estimated sales +4.6%, stores -50.0% and sales per store +109.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +591.1%
Stores▼ -50.0%
Sales per store▲ +1282.2%
Market size
Estimated sales (quarter)
₩1,396.8M
vs 2024Q4
+4.6%
Estimated transactions
22,468
Per-store economics
Estimated sales per store
₩1,396.8M
vs a year ago
+109.2%
Per transaction
₩62K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩202.1M – ₩1,396.8M
20212022202320242025
₩202.1M₩1,396.8M
Stores1 – 2
20212022202320242025
21
Sales per store₩101.1M – ₩1,396.8M
20212022202320242025
₩101.1M₩1,396.8M
Openings0 – 4
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share400% – 1500%
20212022202320242025
500%1500%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.6%, stores YoY -50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
-50.0%
Franchise share
1500% (15/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,224.5M₩1,396.8M
Stores 2024 Q1 → 2025 Q4
21
Sales per store 2024 Q1 → 2025 Q4
₩612.3M₩1,396.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–110%
  • 11–141%
  • 14–173%
  • 17–2134%
  • 21–2455%
Age
  • 10s1%
  • 20s15%
  • 30s25%
  • 40s26%
  • 50s22%
  • 60+12%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon16%
  • Tue12%
  • Wed19%
  • Thu16%
  • Fri12%
  • Sat15%
  • Sun11%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,396.8M+4.6%1-50.0%₩1,396.8M+109.2%001500%Mixed
2025Q3₩1,335.8M+15.7%1-50.0%₩1,335.8M+131.3%011500%Mixed
2025Q2₩1,118.5M-14.3%20.0%₩559.3M-14.3%10750%Mixed
2025Q1₩1,134.7M-7.3%20.0%₩567.3M-7.3%10700%Mixed
2024Q4₩1,335.3M+1.1%20.0%₩667.6M+1.1%00650%Mixed
2024Q3₩1,155M-9.0%2+100.0%₩577.5M-54.5%10650%Possible crowding
2024Q2₩1,305.3M+7.0%2+100.0%₩652.6M-46.5%10600%Competition inflow
2024Q1₩1,224.5M+1.0%2+100.0%₩612.3M-49.5%00550%Possible crowding
2023Q4₩1,320.3M+16.3%2+100.0%₩660.1M-41.9%10550%Competition inflow
2023Q3₩1,269.7M+58.1%10.0%₩1,269.7M+58.1%011100%Growing
2023Q2₩1,219.5M+47.7%10.0%₩1,219.5M+47.7%211200%Growing
2023Q1₩1,212.9M+235.0%10.0%₩1,212.9M+235.0%001100%Growing
2022Q4₩1,135.4M+167.9%1-50.0%₩1,135.4M+435.7%411100%Mixed
2022Q3₩803.2M+191.1%1-50.0%₩803.2M+482.2%00800%Mixed
2022Q2₩825.7M+138.8%1-50.0%₩825.7M+377.5%00800%Mixed
2022Q1₩362M+79.1%1-50.0%₩362M+258.3%12800%Mixed
2021Q4₩423.9M2₩211.9M01400%
2021Q3₩275.9M2₩138M00450%
2021Q2₩345.8M2₩172.9M01450%
2021Q1₩202.1M2₩101.1M01500%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.