SEOUL COMMERCIAL AREA

명동(명동거리) 발달상권

중구명동· Area 221,515 m² · Area code 3120028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,594.7M▼ -13.5% YoY
Stores20▲ +33.3% YoY
Sales per store₩79.7M▼ -35.1% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-13.5%), so sales per store fell 35.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +46.9%
Stores▲ +42.9%
Sales per store▲ +2.8%
Market size
Estimated sales (quarter)
₩1,594.7M
vs 2024Q4
-13.5%
Estimated transactions
47,725
Per-store economics
Estimated sales per store
₩79.7M
vs a year ago
-35.1%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,051.1M – ₩2,288.1M
20212022202320242025
₩1,085.5M₩1,594.7M
Stores11 – 20
20212022202320242025
1420
Sales per store₩62.7M – ₩197.8M
20212022202320242025
₩77.5M₩79.7M
Openings0 – 4
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share5% – 23%
20212022202320242025
21%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.5%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
+33.3%
Franchise share
5% (1/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,834.8M₩1,594.7M
Stores 2024 Q1 → 2025 Q4
1220
Sales per store 2024 Q1 → 2025 Q4
₩152.9M₩79.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–112%
  • 11–1416%
  • 14–1710%
  • 17–2125%
  • 21–2440%
Age
  • 10s2%
  • 20s24%
  • 30s28%
  • 40s22%
  • 50s15%
  • 60+9%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon11%
  • Tue15%
  • Wed16%
  • Thu16%
  • Fri16%
  • Sat15%
  • Sun11%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,594.7M-13.5%20+33.3%₩79.7M-35.1%005%Possible crowding
2025Q3₩1,253.8M-24.6%20+33.3%₩62.7M-43.4%415%Possible crowding
2025Q2₩1,548.3M-3.1%17+21.4%₩91.1M-20.2%206%Possible crowding
2025Q1₩1,426.5M-22.3%15+25.0%₩95.1M-37.8%007%Possible crowding
2024Q4₩1,843.1M-19.4%15+25.0%₩122.9M-35.6%127%Possible crowding
2024Q3₩1,661.8M-15.5%15+15.4%₩110.8M-26.8%1013%Possible crowding
2024Q2₩1,598.2M-19.6%14+16.7%₩114.2M-31.1%2014%Possible crowding
2024Q1₩1,834.8M-15.7%12+9.1%₩152.9M-22.7%0017%Possible crowding
2023Q4₩2,288.1M+1.9%120.0%₩190.7M+1.9%0117%Mixed
2023Q3₩1,966.5M+0.5%13+8.3%₩151.3M-7.3%1015%Possible crowding
2023Q2₩1,988.3M+6.1%120.0%₩165.7M+6.1%1017%Growing
2023Q1₩2,175.7M+107.0%11-15.4%₩197.8M+144.6%0118%Mixed
2022Q4₩2,245.7M+30.4%12-7.7%₩187.1M+41.3%0017%Mixed
2022Q3₩1,957.4M+83.3%12-7.7%₩163.1M+98.6%1117%Mixed
2022Q2₩1,873.4M+16.5%12-14.3%₩156.1M+35.9%0117%Mixed
2022Q1₩1,051.1M-3.2%13-7.1%₩80.9M+4.3%0015%Shrinking
2021Q4₩1,722M13₩132.5M0115%
2021Q3₩1,067.9M13₩82.1M0123%
2021Q2₩1,607.9M14₩114.8M0021%
2021Q1₩1,085.5M14₩77.5M0121%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.