SEOUL COMMERCIAL AREA

명동(명동거리) 발달상권

중구명동· Area 221,515 m² · Area code 3120028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩630.6M▼ -2.2% YoY
Stores5±0.0% YoY
Sales per store₩126.1M▼ -2.2% YoY

Reading this area Against a year earlier, estimated sales -2.2%, stores 0.0% and sales per store -2.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -5.7%
Stores▲ +25.0%
Sales per store▼ -24.5%
Market size
Estimated sales (quarter)
₩630.6M
vs 2024Q4
-2.2%
Estimated transactions
59,478
Per-store economics
Estimated sales per store
₩126.1M
vs a year ago
-2.2%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩421.2M – ₩848.9M
20212022202320242025
₩668.5M₩630.6M
Stores4 – 5
20212022202320242025
45
Sales per store₩84.2M – ₩212.2M
20212022202320242025
₩167.1M₩126.1M
Openings0 – 1
20212022202320242025
10
Closings0 – 3
20212022202320242025
11
Franchise share100% – 250%
20212022202320242025
250%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
100% (5/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩523.8M₩630.6M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩104.8M₩126.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1439%
  • 14–1719%
  • 17–2126%
  • 21–245%
Age
  • 10s2%
  • 20s22%
  • 30s31%
  • 40s22%
  • 50s14%
  • 60+8%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon13%
  • Tue14%
  • Wed17%
  • Thu17%
  • Fri16%
  • Sat12%
  • Sun11%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩630.6M-2.2%50.0%₩126.1M-2.2%01100%Mixed
2025Q3₩720M+29.9%50.0%₩144M+29.9%00100%Growing
2025Q2₩578.3M+13.8%50.0%₩115.7M+13.8%00100%Growing
2025Q1₩550.4M+5.1%50.0%₩110.1M+5.1%00100%Growing
2024Q4₩644.6M+53.0%50.0%₩128.9M+53.0%01100%Growing
2024Q3₩554.3M+21.5%50.0%₩110.9M+21.5%00120%Growing
2024Q2₩508M+7.2%50.0%₩101.6M+7.2%10120%Growing
2024Q1₩523.8M+20.9%5+25.0%₩104.8M-3.3%01100%Competition inflow
2023Q4₩421.2M-3.0%5+25.0%₩84.2M-22.4%10120%Possible crowding
2023Q3₩456.1M-32.0%5+25.0%₩91.2M-45.6%00100%Possible crowding
2023Q2₩473.9M-44.2%5+25.0%₩94.8M-55.3%10100%Possible crowding
2023Q1₩433.4M-20.9%40.0%₩108.4M-20.9%00125%Mixed
2022Q4₩434.2M-46.1%40.0%₩108.6M-46.1%01125%Mixed
2022Q3₩670.9M-2.8%40.0%₩167.7M-2.8%11150%Mixed
2022Q2₩848.9M+15.2%40.0%₩212.2M+15.2%01150%Growing
2022Q1₩548.1M-18.0%40.0%₩137M-18.0%03175%Mixed
2021Q4₩805M4₩201.2M00250%
2021Q3₩690.2M4₩172.5M00250%
2021Q2₩736.7M4₩184.2M00250%
2021Q1₩668.5M4₩167.1M11250%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.