SEOUL COMMERCIAL AREA

명동(명동거리) 발달상권

중구명동· Area 221,515 m² · Area code 3120028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,044.1M▼ -8.7% YoY
Stores35±0.0% YoY
Sales per store₩58.4M▼ -8.7% YoY

Reading this area Against a year earlier, estimated sales -8.7%, stores 0.0% and sales per store -8.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.8%
Stores▲ +6.1%
Sales per store▲ +9.2%
Market size
Estimated sales (quarter)
₩2,044.1M
vs 2024Q4
-8.7%
Estimated transactions
45,654
Per-store economics
Estimated sales per store
₩58.4M
vs a year ago
-8.7%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,693.9M – ₩3,004.9M
20212022202320242025
₩1,764.8M₩2,044.1M
Stores26 – 36
20212022202320242025
3335
Sales per store₩48.4M – ₩100.2M
20212022202320242025
₩53.5M₩58.4M
Openings0 – 4
20212022202320242025
21
Closings0 – 3
20212022202320242025
01
Franchise share14% – 19%
20212022202320242025
18%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
35
vs a year ago
0.0%
Franchise share
14% (5/35)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,067.5M₩2,044.1M
Stores 2024 Q1 → 2025 Q4
3535
Sales per store 2024 Q1 → 2025 Q4
₩59.1M₩58.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1438%
  • 14–1718%
  • 17–2136%
  • 21–248%
Age
  • 10s1%
  • 20s19%
  • 30s25%
  • 40s24%
  • 50s18%
  • 60+13%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon11%
  • Tue12%
  • Wed16%
  • Thu17%
  • Fri15%
  • Sat17%
  • Sun12%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,044.1M-8.7%350.0%₩58.4M-8.7%1114%Mixed
2025Q3₩1,693.9M-9.2%35-2.8%₩48.4M-6.6%1014%Mixed
2025Q2₩1,709M-15.5%34-2.9%₩50.3M-13.0%0115%Mixed
2025Q1₩1,809.8M-12.5%350.0%₩51.7M-12.5%1114%Mixed
2024Q4₩2,238.3M-15.6%35+2.9%₩64M-18.0%0114%Mixed
2024Q3₩1,865.1M-13.9%36+12.5%₩51.8M-23.5%2114%Possible crowding
2024Q2₩2,021.4M-10.6%35+12.9%₩57.8M-20.8%1114%Possible crowding
2024Q1₩2,067.5M-18.4%35+20.7%₩59.1M-32.3%1014%Possible crowding
2023Q4₩2,651.9M-11.7%34+13.3%₩78M-22.1%2015%Possible crowding
2023Q3₩2,165.8M-11.7%32+23.1%₩67.7M-28.2%1016%Possible crowding
2023Q2₩2,261.3M-0.9%31+14.8%₩72.9M-13.7%2016%Possible crowding
2023Q1₩2,532.2M+34.9%29+7.4%₩87.3M+25.6%0117%Growing
2022Q4₩3,004.9M+16.2%30+7.1%₩100.2M+8.4%4017%Growing
2022Q3₩2,452M+19.4%26-16.1%₩94.3M+42.3%0119%Mixed
2022Q2₩2,281.6M+7.8%27-12.9%₩84.5M+23.7%0019%Mixed
2022Q1₩1,876.6M+6.3%27-18.2%₩69.5M+30.0%0119%Mixed
2021Q4₩2,586.4M28₩92.4M0318%
2021Q3₩2,054.2M31₩66.3M0016%
2021Q2₩2,117.1M31₩68.3M0316%
2021Q1₩1,764.8M33₩53.5M2018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.