SEOUL COMMERCIAL AREA

명동(명동거리) 발달상권

중구명동· Area 221,515 m² · Area code 3120028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,524M▲ +6.8% YoY
Stores31▲ +40.9% YoY
Sales per store₩145.9M▼ -24.2% YoY

Reading this area Estimated sales rose 6.8% from a year earlier, but stores rose 40.9%. The market grew, yet stores grew faster, so sales per store fell 24.2%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +53.0%
Stores▲ +40.9%
Sales per store▲ +8.6%
Market size
Estimated sales (quarter)
₩4,524M
vs 2024Q4
+6.8%
Estimated transactions
228,719
Per-store economics
Estimated sales per store
₩145.9M
vs a year ago
-24.2%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,864.2M – ₩4,572.7M
20212022202320242025
₩2,957.1M₩4,524M
Stores20 – 31
20212022202320242025
2231
Sales per store₩134.4M – ₩195.5M
20212022202320242025
₩134.4M₩145.9M
Openings0 – 5
20212022202320242025
05
Closings0 – 1
20212022202320242025
00
Franchise share3% – 5%
20212022202320242025
5%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.8%, stores YoY +40.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
31
vs a year ago
+40.9%
Franchise share
3% (1/31)
Movement
Openings (rate)
5 (16%)
Closings (rate)
0 (0%)
Net store change
+5
Estimated sales 2024 Q1 → 2025 Q4
₩3,404.4M₩4,524M
Stores 2024 Q1 → 2025 Q4
2131
Sales per store 2024 Q1 → 2025 Q4
₩162.1M₩145.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1431%
  • 14–1731%
  • 17–2126%
  • 21–243%
Age
  • 10s1%
  • 20s21%
  • 30s30%
  • 40s22%
  • 50s16%
  • 60+11%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon19%
  • Tue16%
  • Wed16%
  • Thu16%
  • Fri17%
  • Sat12%
  • Sun4%
Gender
  • Male35%
  • Female65%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,524M+6.8%31+40.9%₩145.9M-24.2%503%Competition inflow
2025Q3₩4,572.7M+8.2%26+18.2%₩175.9M-8.4%314%Competition inflow
2025Q2₩4,244M+3.4%24+14.3%₩176.8M-9.5%104%Competition inflow
2025Q1₩4,112.1M+20.8%22+4.8%₩186.9M+15.3%005%Growing
2024Q4₩4,234.4M+24.9%22+4.8%₩192.5M+19.2%005%Growing
2024Q3₩4,224.8M+21.4%220.0%₩192M+21.4%105%Growing
2024Q2₩4,104.9M+17.9%210.0%₩195.5M+17.9%115%Growing
2024Q1₩3,404.4M+2.1%210.0%₩162.1M+2.1%005%Mixed
2023Q4₩3,391.5M+3.6%21+5.0%₩161.5M-1.3%015%Mixed
2023Q3₩3,479.9M+10.8%22+10.0%₩158.2M+0.7%105%Mixed
2023Q2₩3,482.6M+21.6%21+5.0%₩165.8M+15.8%005%Growing
2023Q1₩3,335.7M+1.5%21+5.0%₩158.8M-3.3%105%Possible crowding
2022Q4₩3,273.3M-6.2%20-4.8%₩163.7M-1.5%005%Shrinking
2022Q3₩3,142.2M-3.7%20-4.8%₩157.1M+1.1%005%Shrinking
2022Q2₩2,864.2M-7.9%20-9.1%₩143.2M+1.3%005%Shrinking
2022Q1₩3,285.8M+11.1%20-9.1%₩164.3M+22.2%015%Mixed
2021Q4₩3,490.6M21₩166.2M005%
2021Q3₩3,263.2M21₩155.4M015%
2021Q2₩3,108.9M22₩141.3M005%
2021Q1₩2,957.1M22₩134.4M005%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.