SEOUL COMMERCIAL AREA

동대문역사문화공원역 발달상권

중구광희동· Area 370,638 m² · Area code 3120037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩10,596.7M▼ -2.2% YoY
Stores107▲ +4.9% YoY
Sales per store₩99M▼ -6.7% YoY

Reading this area Stores rose 4.9% from a year earlier while estimated sales stayed about the same (-2.2%), so sales per store fell 6.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +90.8%
Stores▲ +2.9%
Sales per store▲ +85.5%
Market size
Estimated sales (quarter)
₩10,596.7M
vs 2024Q4
-2.2%
Estimated transactions
286,676
Per-store economics
Estimated sales per store
₩99M
vs a year ago
-6.7%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,553M – ₩10,832.5M
20212022202320242025
₩5,553M₩10,596.7M
Stores91 – 107
20212022202320242025
104107
Sales per store₩53.4M – ₩111.5M
20212022202320242025
₩53.4M₩99M
Openings0 – 9
20212022202320242025
05
Closings1 – 9
20212022202320242025
92
Franchise share19% – 23%
20212022202320242025
21%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.2%, stores YoY +4.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
107
vs a year ago
+4.9%
Franchise share
19% (20/107)
Movement
Openings (rate)
5 (4%)
Closings (rate)
2 (2%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩10,055.4M₩10,596.7M
Stores 2024 Q1 → 2025 Q4
99107
Sales per store 2024 Q1 → 2025 Q4
₩101.6M₩99M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–112%
  • 11–1433%
  • 14–179%
  • 17–2139%
  • 21–2414%
Age
  • 10s1%
  • 20s13%
  • 30s23%
  • 40s20%
  • 50s23%
  • 60+21%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon13%
  • Tue14%
  • Wed16%
  • Thu16%
  • Fri16%
  • Sat15%
  • Sun11%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩10,596.7M-2.2%107+4.9%₩99M-6.7%5219%Possible crowding
2025Q3₩9,981.7M-1.1%104+5.1%₩96M-5.8%4319%Possible crowding
2025Q2₩10,171.5M-2.7%104+4.0%₩97.8M-6.4%5420%Possible crowding
2025Q1₩9,459.7M-5.9%103+4.0%₩91.8M-9.6%2120%Possible crowding
2024Q4₩10,832.5M+2.3%102+7.4%₩106.2M-4.7%5221%Possible crowding
2024Q3₩10,091.2M+11.0%99+6.5%₩101.9M+4.3%0121%Growing
2024Q2₩10,451.3M+15.5%100+7.5%₩104.5M+7.5%2121%Growing
2024Q1₩10,055.4M+14.3%99+8.8%₩101.6M+5.1%9421%Growing
2023Q4₩10,589.2M+18.8%95+2.2%₩111.5M+16.3%7321%Growing
2023Q3₩9,087.7M+14.6%93-4.1%₩97.7M+19.6%3419%Mixed
2023Q2₩9,045.4M+18.7%93-4.1%₩97.3M+23.8%3120%Mixed
2023Q1₩8,793.7M+55.7%91-6.2%₩96.6M+66.0%0321%Mixed
2022Q4₩8,915.3M+11.7%93-3.1%₩95.9M+15.3%1422%Mixed
2022Q3₩7,928M+36.2%97-3.0%₩81.7M+40.4%2520%Mixed
2022Q2₩7,620.2M+18.0%97-5.8%₩78.6M+25.3%2123%Mixed
2022Q1₩5,647.7M+1.7%97-6.7%₩58.2M+9.0%3322%Possible recovery
2021Q4₩7,980.4M96₩83.1M2623%
2021Q3₩5,821.2M100₩58.2M1522%
2021Q2₩6,457M103₩62.7M5522%
2021Q1₩5,553M104₩53.4M0921%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.